Beattie and Biffa shortlisted for prestigious Masters of Marketing award
Monday, 31 July 2017
Beattie, the creative communications group, and its client Biffa, the UK’s leading waste management provider, have been shortlisted for a prestigious Masters of Marketing award, thanks to an outstanding and hard-hitting public safety campaign that shocked the nation.
Beattie and Biffa’s work is amongst the finalists for the PR Brand and Storytelling category alongside campaigns from Korn Ferry, NHS Blood and Transplant and Nissan Europe. It recognises the outstanding impact of extensive coverage achieved for Biffa’s Driving Recklessly on Pavements (DRoPs) campaign over the last year.
The aim of Biffa’s DRoPs campaign is to make the streets safer for waste workers, as well as the general public, by working with the police and local councils to prosecute dangerous drivers who have been filmed via waste trucks’ 360 degree cameras.
Thanks to the awareness campaign, incidents of DRoPs have halved in some regions and public safety has improved in general. The campaign itself has featured on local and national media including TV.
Rachel Gladwin, director at Beattie Communications says: “Once we saw the hair-raising camera footage we knew we simply had to bring this to the attention of the media and the general public. We’ve been overwhelmed by the positive impact made by Biffa’s important safety campaign to date. To be part of these highly prestigious awards really is important recognition for the team who’ve worked tirelessly to get DRoPs on the public safety agenda.”
The Masters of Marketing awards celebrate and reward true mastery in marketing, awarding campaigns that go above and beyond best practice, combining creativity and innovation, setting new standards for the industry.
Award winners will be announced at the Masters of Marketing award ceremony on 3rd October at Tobacco Dock event complex in London.