BEATTIE COMMUNICATIONS BOUNCES BACK
Tuesday, 01 September 2020
Beattie, the integrated communications agency, has enjoyed a successful 12 months – despite the impact of COVID.
At the start of lockdown, Beattie lost 49% of its fee income but, as a result of the Beattie Communications’ bounce back strategy, its four British profit centres are continuing to deliver a remarkable recovery.
London’s gross profit dipped by 4% compared to the previous 12 months, North & Midlands was down 2%, Scotland was up 2% and digital was up 38% for the year to July 31, 2020.
“It’s an amazing achievement and a massive tribute to our people,” said CEO Laurna Woods.
“The furlough scheme obviously helped us at the peak of the crisis but the main reasons for our solid recovery were our team’s adaptability to work from home to support our clients through the pandemic, our ability to restore fees to their normal levels as quickly as possible and a highly successful new business drive.”
Over the past 12 months, Beattie added fees from clients such as Pets Choice, Bernard Matthews, Bausch + Lomb and Zidac Laboratories.
So, what’s for the future?
“We know that challenging times lie ahead so our strategy is to target growth sectors such as healthcare, business consulting and digital transformation,” Woods replied.
Headquartered in London, Beattie has 15 offices across in Britain, Ireland and Canada including Manchester, Leeds, Belfast, Glasgow and Toronto.
Its integrated communications offering includes PR, digital, social, creative and content marketing, while its specialist brands include Only Marketing, Only Retail and Only Health.
For further information, please contact Laurna Woods on 0800 612 9890.