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Beattie Group announces key promotion to leadership team

Tuesday, 09 April 2019

Integrated agency, Beattie Communications, has promoted Emma Regan to Account Director to bolster the ranks of the agency’s leadership team.

Emma joined Beattie’s northern division in 2017 as an Account Manager, with a fashion marketing degree and over five years’ experience in consumer PR. Before returning to her Yorkshire roots, previous London  agency roles saw her work with  top brands across the fashion, beauty and lifestyle sector including Superdrug, Very.co.uk, Littlewoods, George at Asda and JD Williams.

Moving quickly through the ranks, Emma now plays an instrumental role in Beattie’s fashion, retail and lifestyle division. In her two and a half years at Beattie she has travelled to multiple destinations across France with e-commerce retailer, La Redoute, to shoot influencer campaigns. She has also led the Northern division in rolling-out designer collaborations for Specsavers with Balmain Paris, Kylie Minogue Eyewear and Osiris Eyewear fronted by Gary Barlow.

Rachel Gladwin, Beattie Communications’ Director, said: Emma is loved by her clients and colleagues alike for her energy, integrity and honesty. Retail is her passion and in today’s crowded landscape she has the ability to cut through with campaigns that make a commercial impact.”

Emma’s team were also responsible for making the La Redoute AFAW rug a home icon. To date her social media campaign has driven sales of thousands of units. That’s enough rugs to create a shaggy path from La Redoute head office to Beattie’s agency in Leeds.

Her new role will see her support the senior team to expand the fashion, retail and consumer division for the business. She also joins the senior team in charge of Beattie’s influencer division, having developed award-winning campaigns for interiors clients like La Redoute.

 

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For more information, contact Rachel Gladwin, Director, Beattie Communications. rachel.gladwin@onlybeattie.com

 

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