BEATTIE LAUNCHES B2B MARKETING DRIVE
Thursday, 17 May 2018
Beattie, the integrated communications agency, is to take its integrated marketing services to business-to-business brands across the UK and North America.
The UK will be the initial target for its brand new Only B2B Marketing website which will be rolled out across the US and Canada later in the year.
“We’ve been at the cutting edge of B2B marketing for more than 20 years, having worked with some of the biggest B2B brands on the planet across numerous industry sectors including professional services, healthcare, manufacturing and engineering as well as aerospace and defence", said CEO Laurna Woods.
“Until now B2B marketing has been a low key specialist offering on the Beattie Communications website but our objective is to double the number of B2B clients we look after over the next three years.
“Right now B2B clients account for 10% of our turnover. We want to take that to 20% and we’re well placed to achieve that goal because we have a bigger office footprint than any other B2B marketing agency in Britain and we also bring a wider range of B2B communications services to the marketplace.
“Up until this point, we haven’t shouted loud enough about our expertise. That is set to change.”
The agency will be supporting its new website with an aggressive promotional, advertising and content marketing campaign – both on and offline.
Woods added: “We believe the B2B sector has been sadly ignored by marketing and communications agencies.
“We’ve spotted a gap in the market and we’ll be pulling out all the stops to tell B2B companies what we can do to build their brands and drive sales.”
Headquartered in London, Beattie Communications has 12 offices across the UK and Ireland including Birmingham, Manchester, Leeds and Glasgow.
B2B services include PR, digital, social, creative and voice marketing as well as advertising and media buying.
For further information please contact Laurna Woods on 0800 612 9890.