BEATTIE LAUNCHES INNOVATION TEAM
Tuesday, 18 June 2019
An innovation team has been formed at integrated communications agency, Beattie.
The new proposition is designed to offer brands a simple, dial up service when in need of a fresh injection of ideas for a significant marketing or communications campaign.
Combining the talents of creative experts across the UK and North America, the team can be drafted in at any point to work alongside brands on testing, developing and implementing creative campaigns for advertising, social, digital marketing and PR.
The team, which is already working on live campaigns for UK and Canadian clients, offers brands advice and guidance that can take the stress and guess work out of what the next idea should be and whether it’s good enough.
“We’ve set the team up to help brands that are really struggling to come up with a big idea for their latest communications or marketing campaign. They might be at a stage where they feel they’ve tried everything and are wondering what next,” explained digital director Jessica McAndrew.
“That’s when we step in. We have the insights, tools and creativity that can help add the magic dust and give brands the reassurances they need before embarking on a big campaign that can often come with a significant spend attached.”
Joanne Spence, who leads the innovation team, said: “We have assembled a team of our best creative thinkers to work with brands and take them out of their comfort zone in the pursuit of something new and different. The team has a flair for presenting completely fresh ideas that challenge the traditional. Sometimes the best results come about by shaking things up and causing a little disruption.
“Whether it’s an ideas workshop that’s needed or a fully developed creative campaign, we can be brought in at any stage in the process to help clients find that little spark of creative genius that they might be struggling to find.”
Headquartered in London, Beattie Communications has 16 offices across the UK and North America including Manchester, Leeds, Glasgow and Toronto.