BEATTIE TO EXPAND ITS NETWORK OF UK AND INTERNATIONAL OFFICES
Tuesday, 01 October 2019
Beattie, the integrated communications agency, is to expand its network of UK and international offices by partnering with local PR, digital, social and creative agencies that are keen to grow.
“We established our growth model in Canada two years ago and today (1.10.19) we completed a joint venture in Ireland with SERIOUS PR to establish Beattie Ireland Limited.
“We’re keen to replicate the business model in UK and English-speaking counties around the world,” explained agency chairman Gordon Beattie.
Under the model, a new company is established with Beattie and its partners holding shares in the new entity. Clients and staff are rolled in with Beattie funding and marketing the new agency going forward.
Beattie continued: “It’s the perfect model for ambitious agencies that want to grow but don’t have the funds or management systems to make it happen.
“It’s a low to no-risk scenario for our partners as we have everything in place to kick-start the new venture and ensure it’s an ongoing success.
“In Canada, for instance, Beattie Tartan has added $2million in fees since launch two years ago and in Ireland we are projecting equally ambitious growth.”
Deirdre Campbell who merged her Tartan PR agency with Beattie said: “The partnership has allowed me to focus on clients instead of getting bogged down with administration and we have gone from having one office in Victoria to four across the country.”
David McCavery who merged Serious PR into Beattie Ireland Limited said: “The merger will allow us to expand our range of services and offices with the aim of becoming Ireland’s leading integrated communications agency.”
Beattie CEO Laurna Woods said: “We obviously have a list of countries and cities we would like to expand into but we’d be delighted to hear from motivated agencies that see a strong commercial partnership as a way of achieving success.
Headquartered in London, Beattie has offices in 16 cities including Toronto, Calgary, Belfast, Manchester, Leeds and Glasgow.