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Britain’s Favourite Facial Wipe¹ Gets A Super Soft Make-Over

Wednesday, 20 February 2013

The UK’s No. 1 selling facial skincare product², Simple Kind To Skin Cleansing Facial Wipes (Recommended Retail Price (RRP) £2.99), is now super soft and formulated with multi-vitamin goodness.

Loved by beauty editors, make-up artists and celebrities alike, fans include Kimberley Walsh, Alicia Keys, Cara Delevingne, Fearne Cotton and Alesha Dixon. The new texture of the multi-award winning³ wipes from the UK’s No. 1 Facial Skincare brand4 helps remove make-up, even waterproof mascara, more gently and effectively than ever before, perfect even for sensitive skin.

Formulated with Pro-Vitamin B5 and now Vitamin E, the wipes help improve skin texture, leaving skin feeling refreshed, soft and smooth. Pro-Vitamin B5 keeps skin soft, smooth and healthy looking, while Vitamin E helps improve skin texture.

The Wipes are part of the Simple Kind To Skin range, which this year celebrates the 35th anniversary of the introduction of iconic products such as Simple cleanser, toner and moisturiser. The range contains five more of the UK’s best-selling facial skincare products5, all of which now contain multi-vitamin goodness: Simple Kind To Skin Purifying Cleansing Lotion (RRP £2.99); Simple Kind To Skin Moisturising Facial Wash (RRP £2.99); Simple Kind To Skin Soothing Facial Toner (RRP £2.99); Simple Kind To Eyes Eye Make-Up Remover (RRP £2.99) and Simple Kind To Skin Hydrating Light Moisturiser (RRP £2.99).

With no artificial perfume, colour or harsh chemicals that can upset skin and now all formulated with added multi-vitamins for natural, healthy looking skin, Simple products are perfect even for sensitive skin.

The new, super soft Simple Kind To Skin Cleansing Facial Wipes and Simple Kind To Skin products are available now.

Available nationwide.  For more details visit www.simple.co.uk 



Notes To Editors:

1/2/4/5SymphonyIRI, Facial Beauty Skin Care, Unit Sales, 52 w/e 19/01/2013, SIG HBA / OTC Channel, Great Britain

³Recent media awards include Bella Beauty Awards, Celebs on Sunday Beauty Awards, Cosmopolitan Beauty Awards, Essentials Beauty Awards, Shout Beauty Awards