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Brits Favour North Last Minute Rush For Christmas Holiday Breaks

Tuesday, 15 December 2009

The number of Brits searching for last minute Christmas and New Year breaks has surged in the past two weeks, with Yorkshire and the Lake District proving the most popular destinations with festive holidaymakers.

iknow-uk, the UK's leading tourism and accommodation directory, has seen a significant increase in searches for Christmas and New Year holidays over the past two weeks, with over 36 per cent of people favouring Yorkshire as their yuletide holiday of choice.

The Lake District is following closely behind Yorkshire in the festive popularity poll, with just under 20 per cent of people opting to visit the region for their Christmas or New Year get-away.

Marcus Simmons, managing director of iknow-uk, said: "The north is definitely beating the south of the country hands-down in terms of popularity this Christmas, with north-west cities also polling high in the list of places people are looking to spend their holiday season.

"Maybe now that weather men are hinting there could be a white Christmas this year, people are being enticed by the thought of a romantic break away in a cosy country cottage.  Or perhaps the recession has meant that people have been working so hard that they feel they deserve a nice short break away before the New Year.  Whatever the trigger, we've definitely seen a significant increase in last-minute Christmas holiday searches across all of our sites compared with other years."

Scotland has also proved popular in the past two weeks, with almost 10 per cent of visitors searching for breaks north of the border - with a particular focus on Hogmanay holidays.

Founded by Marcus in 2003, iknow-uk now operates 13 regional websites for accommodation providers including hotels, guest houses, holiday cottages and B&Bs.  The sites are visited by almost a million users each month.

Holiday home owners looking to list on one of iknow's websites, should visit http://www.iknow-uk.com/.






Notes to Editors:


Percentage break down of searches for Christmas and New Year holidays on the iknow-uk group of websites between 1 December and 14 December:


Yorkshire:        36.5%

Lake District:   19.9%

North-West:    14.7%

Scotland:         9.7%

Wales:             5%

Devon:             3.6%

Cornwall:         3.2%

Sussex:           1.8%

Somerset:       1.7%

Dorset:            1.5%

Kent:                1.2%

Hampshire:     1.2%





-          iknow-uk ltd launched iknow-yorkshire in September 2003. They have since launched iknow-lakedistrict, iknow-northwest, iknow-cornwall, iknow-devon, iknow-wales, iknow-scotland, iknow-dorset, iknow-kent, iknow-somerset, iknow-sussex, iknow-hampshire and iknow-northeast .

-          April 2009 saw the launch of a comprehensive hospitality section to iknow-yorkshire, which is also available on iknow-lakedistrict, iknow-northwest , iknow-devon, iknow-cornwall and soon to be available on iknow-wales.

-          Since their launch, the sites have received over 25 million visitors and created two million booking enquiries, which equates to £290 million worth of bookings, making iknow a leading authority on online bookings across the UK.