CALA LENDS A HELPING HAND TO MISSION CHRISTMAS APPEAL
Thursday, 14 December 2017
CALA Homes is once again supporting Cash for Kids in its biggest ever toy appeal to help provide Christmas presents for underprivileged children across the North-East.
Committed to helping tackle child poverty across Aberdeen City and Aberdeenshire, CALA Homes has joined forces with ‘Mission Christmas’ as part of the Cash for Kids gift appeal for disadvantaged children on Christmas Day.
As well as hosting five collection points at developments including The Grange at Balgownie, Bridge of Don, CALA at Grandhome, Bridge of Don, Milltimber Grange at Oldfold Village and The Paddocks at Cults Park, and also at the CALA Homes office in Westhill, 22 members of staff from CALA Homes volunteered their time to help the Mission Christmas team arrange the donated gifts into age categories and complete the applications where possible.
With more than 7,400 applications received to-date for 2017, Cash for Kids aims to contribute three unwrapped gifts for each application ahead of Christmas morning, ensuring that as many children as possible in the region wake up with presents to open on Christmas Day.
However, as poverty rates rise across Aberdeen and Aberdeenshire, applications are continuing to flood into the Cash for Kids office, meaning there are a number of age categories that need gift numbers boosted before the big day.
Mike Naysmith, Managing Director for CALA Homes (North), said: “Mission Christmas is an appeal which is very close to CALA’s heart and one which we continue to lend our help to each year.
“We are proud to support the campaign in terms of the call out for presents and donation points, but this year we wanted to do a little extra by volunteering our time. The process was a real eye-opener for the team as the number of applications have significantly increased from last year.
“We would encourage anyone who can spare a gift this year to do so and hope, with the help of CALA Homes and Mission Christmas, there will be a number of happy faces on Christmas morning.”
Michelle Ferguson, Cash for Kids charity manager, said: “The response every year from North-East residents to the Mission Christmas appeal is incredible. Without their support and that of our volunteers, it wouldn’t be possible to achieve what we do.
“Demand for gifts has increased across the region and as a result of the local economic climate, we are continuing to collect for children aged nine years and above, but in particular, we urgently require gifts for teenage boys.
“If anyone can spare at least one gift, we can help ensure no child is left disappointed on Christmas Day.”
Cash for Kids is Northsound Radio’s listeners’ charity. It makes grants to individuals, families, children’s groups, organisations and projects throughout the Northsound transmission area. All money is raised locally and spent locally to benefit local disabled and disadvantaged children and young people under 18.
More information on the appeal, including a full list of donation points, can be found at www.northsound1.com/missionchristmas. Or if you'd prefer to give cash donation, you can donate online, in person or over the phone.