ClaireaBella Launches new “Love You” Campaign with Lisa Snowdon, Stephanie Pratt & Kate Murnane
Thursday, 06 October 2016
Lifestyle brand ClaireaBella has launched its new “Love You” campaign to celebrate the introduction of three new body shapes to its best-selling personalised products.
Now, fans of the best-selling ClaireaBella characters can create vibrant and glamourous mini-me’s with three defined figure shapes - hourglass, curvaceous or slender.
Former model, radio and TV presenter Lisa Snowdon has been chosen to support the campaign to encourage women across the world to love their shape, while international star Stephanie Pratt has come on board to encourage young girls to have the confidence to follow their dreams. To complete the line-up, Kate Murnane of award-winning blog Dolly Bow Bow, is focusing on the self-esteem issues that some new mums face.
‘ClaireaBella’s Love You campaign has really struck a chord with me. I have always been the girl next door with curves and have learnt over the years not to compare myself to other women.
‘It’s hard for us girls not to strive for this unachievable ideal that is still out there, but I think you should aim to love your body whatever size and shape you are.’
‘Growing up, I was always a tomboy and one of the boys. I didn’t have my first kiss or boyfriend until I was 16. Soon after my brother became an international reality star and I was just known as Spencer’s little sister. I had no identity of my own and that affected my self-esteem. It wasn’t until I took a chance, followed a dream and moved to London that I realised my self-esteem comes through working and I want other women to remember that as life is short you have to live for the now.’
‘As a mum I’ve struggled, like others, at times with self-confidence. It’s so important to treat yourself well and not just class yourself as someone’s mum. My KateaBella character is a fun reminder of who I really am both inside and out.’
ClaireaBella’s new look is the result of listening to loyal customer feedback leading to the creation of new figure shapes that are a true reflection of confident, real women.
Owner, Claire Barratt, who set the company up from scratch and has seen it grow quickly, says:
‘ClaireaBella through its 'Love You x' message aims to empower women and girls the world over to celebrate their dreams, individuality and relationships. Our new body shapes have an updated look and feel and we’re so excited to have Lisa, Stephanie and Kate on board to show you can be confident both inside and out. Together we want people to know that no matter what life throws at you, with ClaireaBella you never lose sight of you!’
ClaireaBella’s new body shape range is out now and personalised products range from phone cases, make-up bags, suitcases and the celeb-fave jute bag.
For more information please contact Samantha or Albert at ClaireaBella press team
T: 020 7053 6014