Cumbrian Floods Six Months
Wednesday, 19 May 2010
It's six months after the Cumbrian floods happened, and consumer confidence in the area as a tourist destination is starting to return - according to a leading tourism website.
iknow-uk, the UK's leading tourism and accommodation directory, has seen a significant increase in visitors looking for information on holiday breaks to the Cumbrian region, with requests for bed and breakfast breaks in the Lake District up 238 per cent compared to November to January last year.
The company has also seen an increase of 295 per cent from people looking to spend their holiday in a caravan park in the Lakes, with a 309 per cent increase in visitors wanting to spend a weekend break in the district.
Marcus Simmons, managing director from iknow-uk, explained: "We understandably saw a real drop in holidaymakers enquiring about breaks in the Lake District following on from the terrible flooding last year.
"It wasn't just the flooded areas such as Cockermouth which were affected in terms of tourism interest either. In fact, it seems that Brits presumed that the whole of the region was under water, and consequently businesses in areas which were nowhere near the floods were hit hard in terms of reductions in business leads and consequently profits.
"But, in a relatively short time, it's reassuring to know that the Lakes is well and truly back on the radar of people looking for a break this year, and feedback from hotel and other accommodation owners is that they are finally seeing business getting back to somewhere near usual.
"The floods were terrible, and lots of lives were completely devastated by them. We're thankful that the region is now seeing a degree of economic recovery so that hardworking small business owners across the area can start to feel like they are back on the right track."
One such business is the Lingmoor Guest House in Windermere. Owners Paula and Graham Smith have owned the holiday accommodation for just over a year, after purchasing it following an appearance on the TV programme 'A Place in the Sun - Home or Away'.
Paula explained: "We wrote to the programme as we were undecided as to whether we should purchase a property in the Lake District or in Italy. We decided to settle down in Windermere as it's such a beautiful location, with amazing views and a great local community spirit.
"When the floods happened last year it was devastating for the region, and some of our close friends were directly affected. Businesses such as ours, that weren't directly affected by the flood waters, have rallied round to support others in the region. There has been a real sense of community spirit as people try to support each other.
"Despite not being flooded ourselves, we still noticed a big drop in enquiries from holidaymakers at the end of last year, and into the beginning of this year. Thankfully, things are picking up for us now, and we're pleased that we now have a steady stream of bookings right through until the summer.
"There are many people still rebuilding their lives after the terrible floods, and it's reassuring to see that the local economy is starting to be rebuilt. We're looking forward to welcoming people to our B&B, and hope that the region continues to receive lots of visitors throughout the year."
Founded by Marcus in 2003, iknow-uk now operates 14 regional websites for accommodation providers including hotels, guest houses, holiday cottages and B&Bs. The sites are visited by almost a million users each month.
Holiday home owners looking to list on one of iknow's websites, should visit www.iknow-uk.com.