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Discover This Years Beauty Innovation Now

Friday, 18 March 2011

Have you heard about the latest beauty innovation? Join the thousands of people who have already logged onto www.boots.com/en/Simple to be one of the first to hear about the new Simple Kind To Eyes Eye Make-up Corrector Pen. What's more, if you join the waiting list now you will be in with the chance of winning a luxury holiday to St.Lucia courtesy of Almond Resorts and Virgin Holidays.

Available exclusively at larger Boots stores and Boots.com from 23rd March until 19th  April, then nationwide, the innovative Corrector Pen is sure to become a handbag essential.

Containing the award-winning and best-selling eye make-up remover lotion from Simple, the UK's No. 1 Facial Skincare brand¹, the Corrector Pen is the ideal tool to easily remove eye make-up mistakes, even waterproof mascara. The precision tip allows users to accurately correct everyday mistakes and smudges while leaving the rest of their make-up untouched.

The new Simple Kind To Eyes Eye Make-Up Corrector Pen is formulated with vitamin goodness to care for the skin around the delicate eye area. What's more, with no perfume and no colour, common causes of skin irritation, and no harsh or unnecessary chemicals, the Simple Kind To Eyes Eye Make-Up Corrector Pen is perfect for even the most sensitive skin.




Notes to Editors:

¹SymphonyIRI Group, UK Non-Medicated Facial Skincare Units 52 w/e 19th February 2011


For further information about Simple, images and samples, please contact: simple@beattiegroup.com



Independent expert comment and interview available from the Simple Advisory Board - the expert panel on holistic lifestyle factors affecting skin health. 

To request further information call 020 7053 9058 or email SAB@beattiegroup.com