Don’t ya want to wear your specs like me!
Wednesday, 23 March 2016
Kimberly Wyatt could easily be mistaken for a Hollywood starlet in her latest shoot to launch Specsavers search for the Spectacle Wearer of the Year 2016.
The singer, dancer, MasterChef champion and mum has posed in a series of stunning shots oozing old-fashioned movie star glamour to encourage UK specs wearers to pucker up and enter Specsavers annual specs selfie competition.
Proud specs wearers from every corner of UK can enter the competition to be in with a chance of attending the star studded final in London and lifting the overall crown, along with £10,000 in cash and an all-expenses trip to global fashion capital, New York.
Now in its 21st year, the competition raises valuable funds for anti-bullying charity Kidscape, which has totalled £300,000 to date.
Kimberly, 34, says: ‘My taste in glasses is inspired by my idols Marilyn Monroe and Brigitte Bardot who carried off that sexy cat’s eye style so well.
‘I’ve worn glasses since I was teenager, I need them when I’m reading and writing my blogs, so it’s fun to be part of something that celebrates glasses and the people who wear them.’
Kimberly continues: ‘Now that I’m a mum myself, I better understand how important it is to make children feel good about themselves. Bullying, whatever the reason, mustn’t be tolerated. The fact we’re raising awareness and helping make wearing glasses cool for people of all ages is really important.’
The competition has five age categories – 16-24, 25-34, 35-44, 45-59 and over 60s plus a Facebook favourite voted for by the public. A winner from each category will win a VIP makeover and will mingle with celebrities at the awards ceremony in London.
For each entry made £1 will be donated to the Kidscape, adding to the £300,000 the campaign has raised for the charity over the last six years. The money raised will help to support them in providing training, support and advice for children, parents, schools and those who may be affected by cases of bullying and abuse in the UK.
To be in with a chance of scooping the biggest accolade in the specs-wearing world, glasses wearers can enter the competition online at www.specsavers.co.uk/loveglassescomp.
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Issued by Beattie Communications on behalf of Specsavers
For more information please contact the National Press Office team
T: 020 7053 6000
Specsavers notes to editors
- Specsavers is a Partnership of almost 2,000 locally-run businesses throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand, all committed to delivering high quality, affordable optical and hearing care in the communities they serve
- Each store is part-owned and managed by its own directors who are supported by key specialists in support offices that provide a range of services including marketing, accounting, IT and wholesaling, among others
- There are currently more than 1,200 partners in the UK and Republic of Ireland alone, of whom over 500 have been with the Partnership for at least ten years
- Specsavers was founded in 1984 by husband and wife team, Doug and Dame Mary Perkins, who pioneered the optical joint venture partnership model and also revolutionised the industry with their innovative concept of affordable, fashionable eyecare for everyone
- Specsavers is a champion of the National Health Service – of its 192m customers in the UK, 60% are from the NHS and the company is the largest provider of free NHS digital hearing aids
- Specsavers is the largest employer of registered optometrists and dispensing opticians in the UK (around 3,500)
- Total revenue for the Specsavers Group was over £2 billion in 2014/2015
- Specsavers stores employ more than 30,000 staff globally
- More than one in three people who wear glasses in the UK buy them from Specsavers - 10,800,000 glasses were exported from the warehouse to stores in 2013
- Specsavers has more than a million customers on contact lenses direct debit schemes. Specsavers' own contact lens brand - easyvision - is the most known on the high street
- The hearcare business in the UK has established itself as the number one high street provider of adult audiology services to the NHS
- Specsavers supports several UK charities including Guide Dogs, Hearing Dogs for Deaf People, Sound Seekers, the road safety charity Brake, the anti-bullying charity Kidscape and Vision Aid Overseas, for whom stores have raised enough funds to build a school of optometry in Zambia and open eyecare outreach clinics in much of the country.