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Dorot Demand Opens Booths Door

Monday, 12 October 2009


Booths has become the second UK retailer to list Dorot Garlic & Herbs. From this month the regional food and drink retailer will stock four flavours of the innovative frozen herbs.


Booths will also stock the 'hottest' new Dorot flavour which launched in the UK last month - Chopped Chilli. The other flavours available in 17 of the Booths stores will include Chopped Coriander, Basil, Parsley and Crushed Ginger. Each pack includes a tray of 20 cubes and RRP is £1.49.


The need for quality convenient food amongst Booths consumers is what initially drew it to Dorot Garlic & Herbs. The packets are conveniently sized and completely free from additives and preservatives, making them a natural choice for food lovers.


Tal Tal-Or, International Vice President of Dorot Garlic & Herbs, says: "It is now more important than ever that retailers recognise the need to offer customers products that will save them time as well as money. And while the public are becoming more adventurous in the kitchen, they are still happy to receive a helping hand, which is why Dorot performs so well".


"In response to the overwhelming customer demand, we are hoping to introduce more flavours to the UK market in the coming months".

Dorot Garlic & Herbs are pre-prepared which means no need to chop, peel or crush, enabling hands and work surfaces to stay perfectly clean. Each cube is the perfect portion size with one garlic cube equating to a single clove and one cube of herb mix equivalent to one teaspoon, ensuring packets of past-their-best herbs and unused wreaths are a thing of the past.

Dorot Garlic & Herbs are also available in Sainbury's stores. The frozen food sector is now worth more than £5.1bn1 and the savoury food sector has the most impressive growth rate of all the frozen sectors, recording 9.6% year on year.

• 1 TNS Worldpanel w/c 06.09.09

Notes to Editors

• Dorot is available in Sainsbury’s and Booths and costs £1.49
• Dorot is free from preservatives, fats, cholesterol and food colouring
• Each Dorot pack contains a tray of 20 cubes
• Dorot is pre-portioned, with one garlic cube equivalent to a single clove and one cube of herb mix equivalent to one teaspoon
• For more info and recipe ideas visit www.dorot.co.il/eng

For recipes, logos, information or to request high res images, please contact the Dorot press office on:

Ellie Dixon – Tel: 020 7053 6006 / ellie.dixon@beattiegroup.com
Rebecca Cheung – Tel: 020 7053 6414 / rebecca.cheung@beattiegroup.com

UK Distributor

Mr. Terry O'Loughlin - 01706 694610 / terry.oloughlin@belfield.co.uk