Dragonfly Helps Kids Cope With Coeliac Disease
Monday, 16 August 2010
Glutafin has launched an exciting new range of resources aimed at helping children come to terms with coeliac disease - and is hoping their newest team member, Milly the dragonfly, will help kids from across the UK to learn more about the condition.
Glutafin, the expert in gluten free foods, has launched a brand new leaflet entitled 'Coeliac Disease; Learn all about it!' and has unveiled a new kidszone section on its website to help engage children and encourage them to find out more about their condition.
Both resources are packed with information on coeliac disease, what the condition actually means for children, advice on staying gluten free safely, and handy kid-friendly recipes and tips.
The website, http://www.glutafin.co.uk/Kids-Zone/ also has lots of interactive features, such as comics, interactive games, art and craft downloads and e-cards, all aimed at engaging children and helping them to learn more about their condition.
Stephen Goodwin, Healthcare Brand Manager at Glutafin, said: "It's often very difficult for children to understand what it means to have coeliac disease and many find the condition hard to come to terms with.
"These latest resources have been developed to help engage children and encourage them to take control of their own health. Feedback we've received has already been very positive, and we're pleased that Milly the dragonfly is proving a big hit with both children and parents alike!"
Notes to editors:
- The Glutafin brand is one of the leading gluten free brands available on prescription for those diagnosed with coeliac disease.
- The brand provides every day staple foods, such as fresh breads, flour mixes, biscuits, crackers and pasta.
- Glutafin provides resources for helping patients adapt to a gluten free lifestyle.
- In 2006, Dr Schär further strengthened their consumer offering across Europe by acquiring the whole free from business unit from Numico. This acquisition meant that Nutrition Point became responsible for the distribution and marketing of the Glutafin brand in healthcare and Trufree brand in retail throughout the UK and Ireland.
- Nutrition Point is a UK company which was established in 1998 by entrepreneur Chris Hook, who was frustrated at the lack of food choices available for his wife and son who both suffer from wheat intolerance.