Geekscouk Appoints 7Thingsmedia To Head Commercial Brand Strategy
Tuesday, 01 September 2009
Online magazine geeks.co.uk has appointed start-up digital agency 7thingsmedia to spearhead its new media strategy.
Geeks.co.uk - which was launched in July and has the backing of Scots BBC Dragon Shaf Rasul - covers news articles, features and reviews on the latest gadgets, phones, MP3s, computers and games consoles.
London-based 7thingsmedia has been brought on board to implement a branding and commercial strategy which will support the site in realising its ambition to become the most popular lifestyle gadget site in the UK.
Entrepreneur Rasul - who stars in an online version of the BBC's Dragons Den alongside American Julie Meyer - said: "The objective has been to create a fun consumer resource that allows every day gamers and gadget users to create fun debate on the gadgets and technology we use very day.
"The site benefits from an outstanding domain name and we have brought 7thingsmedia on board to head the strategic development of the magazine.
"They have extensive experience in brand development and online advertising which will add significant value to the site and support our objectives to become a popular lifestyle portal and the most successful of its kind in the UK."
7thingsmedia is a digital marketing agency focusing on outsourced affiliate management and full service paid search marketing. The tie-up with geeks.co.uk has allowed further expansion into publishing services.
Managing director and founder of 7thingsmedia, Chris Bishop, said: "We very much look forward to expanding our services into publishing and building the geeks.co.uk website.
"This link-up with geeks.co.uk represents a fantastic opportunity to create a consumer brand and to monetise through traditional online media and new innovative technologies."
Bishop has also joined geeks.co.uk as a non-executive commercial director.
He added: "I'm delighted to be joining Shaf and the wider Geeks.co.uk team. We are now driving hard to be in a position to offer advertisers a range of opportunities linked to our members' interests and passions."
Notes in editors
IT and property entrepreneur Shaf Rasul, http://www.shafrasul.com/, is one of Scotland's most successful businessmen.
He now features in an online version of the BBC's Dragons Den alongside American Julie Meyer and host Dominic Byrne of the Chris Moyles Radio 1 Breakfast Show.
Edinburgh-based Rasul has an estimated wealth of £48million, according to the recent Sunday Times Rich list.
His core business interests include optical-media distribution business E-Net Computers which he established in 2000. It is now the largest storage media distributor in Europe and one of the biggest buyers of optical storage products in the world.
As well as expanding E-Net Computers, Rasul has developed a venture capital investment portfolio, worth in the region of £30million, which focuses on property, asset management and internet technology.
Rasul also has an arm dedicated to management buy-ins and buyouts, providing teams with the funding, buying power and exposure to the supply and distribution networks required to expand their business.
Armed with passion, creativity and knowledge London based digital marketing agency, 7thingsmedia delivers tactical online marketing campaign, with a core focus on outsourced affiliate management and full service paid search. Working with clients such as USC, Koodos, C.P. Company & Stone Island.
7thingsmedia - http://www.7thingsmedia.com/
About Chris Bishop
Chris began his career in online media in 1999 as publisher and owner of an online sports network, from there he was one of four people to graduate in the UK's first BA (Hons) e-business degree. He has since taken acquisition roles at Johnson & Johnson, TradeDoubler, Hotel Chocolat and most recently House of Fraser. Using this wealth of digital experience Chris has set up 7thingsmedia to assist clients in the various aspects of eCommerce trading