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Hme Start 2010 With Six-Figure Contract Win

Wednesday, 13 January 2010


hôme has been appointed to work in partnership with iknow-uk to initially design a new customer-facing website for the company, which operates 13 regional websites for leisure and accommodation providers, leading to a full consumer brand launch.


The new website will act as a portal to bring all of iknow-uk's regional websites together for the first time providing a one-stop-shop for those looking to book a break in the UK.


The news follows a competitive pitch process in which iknow-uk received more than 70 expressions of interest and 30 written submissions from agencies based all around the UK. Five agencies were invited to pitch in late December for the six figure contract.


The account will be headed up by hôme account director Laura Gomersal.


She said: We're over the moon to be working with iknow.  They're great people and it's a brand with enormous potential, so we're looking forward to helping to make it an even more successful consumer proposition."


Eve Saint-Simmons, marketing manager for iknow-uk, said: "Thanks to the current boom in domestic tourism we felt that now was the ideal time to launch a singular website that will act as the central hub to all of our regional sites and offer consumers information on accommodation and leisure activities across the whole of the UK.


"We were overwhelmed by the amount of interest we received in the brief and the creativity of all of the submissions we received.


"hôme really impressed us with their ideas and enthusiasm and also their understanding of our brand and vision for the business. We felt that they would easily fit in with the culture of iknow-uk and we really look forward to working with them."


For more information about iknow-uk visit www.iknow-uk.com

Notes to Editors:

  iknow-uk ltd launched iknow-yorkshire in September 2003. They have since launched iknow-lakedistrict, iknow-northwest, iknow-cornwall, iknow-devon, iknow-wales, iknow-scotland, iknow-dorset, iknow-kent, iknow-somerset, iknow-sussex, iknow-hampshire and iknow-northeast .

-          April 2009 saw the launch of a comprehensive hospitality section to iknow-yorkshire, which is also available on iknow-lakedistrict, iknow-northwest , iknow-devon, iknow-cornwall and soon to be available on iknow-wales.