Kall Kwik Reveals Secret To Business Superbrand Success
Friday, 27 February 2009
Business design and print specialist, Kall Kwik has been awarded Business Superbrand status for the fifth consecutive year, highlighting its status as one of the UK's most recognised brands.
Kall Kwik was put through a rigorous selection process, which monitored the opinions of an independent council of experts and more than 1500 business professionals surveyed by research agency YouGov, in order to maintain its Superbrand status.
Mike Dewsbury, Managing Director of Kall Kwik, unveils the secrets to achieving Business Superbrand success:
- Consistency - Brand positioning and recognition is key. A business brand must convey your company offering, service and values at a glance. It must be safeguarded at all times to ensure integrity and trust amongst your existing and potential client base.
- Coverage - Your brand must be visible, be that through the footprint of your operations or by a defined advertising and brand strategy. Kall Kwik operates a network of more than 150 centres UK wide, which operate out of very visible business premises. The challenge is ensuring the same service and delivery from each and every one of our centres.
- Development & Growth - A business should always promote development and growth in order to re-energise the brand. Regularly review that it does 'what it says on the tin.' A fast growing company can often lose sight of whether its brand continues to reflect the company's product or service delivery.
- Differentiation - Staying ahead of competitors seems like an obvious way to guarantee success - but can often be the single hardest thing to achieve. A combination of keeping abreast of industry developments, whilst listening and reacting to your client's needs on a constant basis will stand you in good stead.
- Values - Stand by your own company ethos and values, clients will respond better to a consistent and trustworthy over a changeable and transient brand.
Clients must feel confident that the package you sell to them is exactly what they are going to get right through from brief to delivery.
Mike adds: "Securing the Superbrand status for the fifth consecutive year is a great accolade for Kall Kwik. Our brand and offering has continued to evolve, expanding into creative design in recent years. We still continue to be one of the most recognised names in our industry which is testament to keeping our eye on safeguarding the brand and its values, as well as the market place."
Kall Kwik provides high quality print, direct mail and design services to businesses throughout the UK using the latest digital printing equipment, graphics design software and fully trained network of more than 150 franchisees.
For further information about Kall Kwik visit www.kallkwik.co.uk
Notes to Editors
Kall Kwik delivers a broad range of design, print and direct mail solutions to businesses throughout the UK. It provides day-to-day support, assesses market trends and anticipates the changing needs of clients through a fully trained network of more than 150 franchisees.
The company's design-to-delivery (D2DTM) approach gives businesses access to a high quality, integrated service offering through the convenience of a single point of contact.
Kall Kwik's dedicated Corporate Brands team provides additional skills and support, enabling franchisees to service blue chip clients across the wider Kall Kwik network in areas such as business branding, logos, advertising, e-media, multimedia and websites.
About Business Superbrands
- The Top 500 league of Business Superbrands is compiled by a council of senior business leaders and an independent survey of 1,500 professionals. The list reveals the brands that have established the finest reputations in their fields and make the most impact on the UK business sector.
- The process of finding the UK's b2b branding champion's started when an initial population list of thousands of b2b brands was compiled by independent researchers. A short list of just over 1300 brands was generated from this, which was sent to the 26 person voluntary and independent Business Superbrands council, a group which is revised each year and features marketing authorities from a variety of fields. The 50% of brands rated lowest are eliminated; the top 50% are sent for rating by business professionals after which, a combined score is produced and a new league table devised. Another third are eliminated leaving the remaining 500 brands, which are awarded Business Superbrands status.
- Brands are rated on the following three factors;
1) Quality, i.e. does the brand represent quality products and services?
2) Reliability, i.e. can you trust the brand to deliver consistently against its promises and maintain product and service standards across all customer touch points?
3) Distinction, i.e. is the brand well known in its sector, is it suitably differentiated from its competitors and does it have a personality and values that make it unique within its market place.