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Keen-Eyed Children Win Easter Treats With Specsavers

Thursday, 25 March 2010


THIS Easter Friday, eagle-eyed children could be made eggs-tremely happy thanks to Specsavers in Wishaw.


The local optician is staging an Easter Egg Hunt and will hide 25 furry green Specsavers bugs at various locations on Wishaw Main Street. 


Attached to each bug is a message which reads 'Happy Easter. I'm lost, please take me to Specsavers in Main Street and claim your free Easter Egg.'    


Local children who spot one of the bugs can return them to the high street optician where they will be exchanged for an Easter Egg.  To make sure the fun stays safe, Specsavers is requesting that young children involved in the Easter Egg Hunt are accompanied by a responsible adult.


The hunt begins at 9am and Specsavers staff are encouraging children to gather just one bug per person.  


Jonathan Dry, director of the Wishaw opticians says: 'My tip is to keep a close eye on railings, phone boxes and bus stops this Easter Friday!'


'Specsavers is delighted to be involved in a little bit of Easter family fun. Some children can be a bit nervous about their first opticians' appointment.  But with the pressure off they can come and collect their egg in a friendly, fun environment. Hopefully future appointments will be a far less daunting prospect.'


To book an appointment for an eye examination, please contact Specsavers 40-42, Wishaw,  North Lanarkshire, ML2 7AF or log onto www.specsavers.co.uk/wishaw




Issued by Beattie Communications on behalf of Specsavers Opticians




Specsavers notes to editors                                                                                                      

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
  • The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has nearly 1,500 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Annual turnover for the Specsavers Group is forecast to reach a record £1.4 billion in 2009/10
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners
  • Specsavers employs more than 26,000 staff
  • Specsavers was voted Britain's most trusted brand of opticians for the eighth year running by Reader's Digest in 2009
  • More than one in three people who wear glasses in the UK buy them from Specsavers * - 9,700,000 glasses were exported from the warehouse to stores in 2009
  • Specsavers share by volume of the total optical market (including retailers that are not opticians) is 34%. Our share of the opticians market is 39%.*
  • Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
  • Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund research into diabetic retinopathy
  • Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers stores across Britain raised more than £300,000 in 2009 to fund a dedicated eyecare clinic and teaching facility in Zambia, supported by Vision Aid Overseas. Stores will raise an additional £300,000 to continue the project.


*GfK NOP (Sept 2009)