Land Securities Invests £7million To Extend White Rose Food Court
Tuesday, 12 November 2013
Land Securities, owner of the White Rose Shopping Centre in Leeds, is investing £7 million to triple the size of the food court at White Rose.
The £7 million redevelopment sees the arrival of Frankie & Benny’s, Prezzo, Wok ‘n’ Go, and the handmade burger Co who join Nando’s, McDonalds, Costa Coffee and a brand new concept Bagel Nash in the centre’s upper level food court.
Liz Baniak, from The Restaurant Group comments: “As a city, Leeds is one of the UK’s largest markets and in the region we currently have six restaurants open. When we were choosing our next location, White Rose seemed like the perfect fit. It is a successful shopping scheme where we felt a new Frankie & Benny’s would complement and enhance the retail offer providing a quality restaurant experience for its customers.
“Our confidence paid off, we’ve had a strong start since opening in May, which has been maintained throughout the summer months. We are very pleased with the performance of the restaurant and fully expect that its success will continue.”
The food court is set to increase to in excess of 21,000 sq ft, which adds an extra 14,000 sq ft onto its current size. The expansion will vastly improve the upper level food court area to serve the shopping centre’s annual 12.5 million shoppers.
Shoppers have spent £10million on food and beverages in the last 12 months and Land Securities is expecting to see further growth following the expansion.
The South Leeds scheme is currently made up of 9% food and beverage operators, which is set to increase to 14% once work is complete on the expansion.
Harlan Pollitt, Portfolio Manager for Land Securities, said: “We’re committed to investing in the future of the scheme to ensure it continues to attract and grow its loyal following of 12.5 million shoppers each year. Customer feedback indicated the need to improve our food and beverage offer and we believe the customer journey and experience will be enhanced with the expansion. This will also no doubt have a positive increase on dwell time which currently stands at 99 minutes per visit.
“I’m convinced the £5m expansion will have a knock-on effect on the number of retailers launching new concept stores and store re-fits, if we significantly enhance the asset then it will drive the retailers to follow suit.
“In the past 12 months alone we have secured deals on 60,850 sq ft of catering and retail space including Boux Avenue, Bank, Superdry, Costa Coffee and Paperchase. The food court redevelopment will add momentum to the high calibre of retailers that are launching with in the scheme and it will cement White Rose’s position as a fashion and leisure destination.”
The work has already commenced on site and will be complete spring 2014.
This current investment is in addition to Land Securities aspirations to further develop the food and leisure offer. It has recently submitted a planning application to Leeds City Council for a multi-screen cinema, four additional new catering outlets and additional retail space, including extensions to the existing Debenhams and Primark stores and a planning decision is expected by the end of the year.
Issued on behalf of the White Rose Shopping Centre by Beattie Communications.
For more information please contact:
Danielle Bishop, firstname.lastname@example.org 0113 213 0306, 07713 149 186