Max Is Most Wanted Celebrity Specs
Thursday, 24 November 2011
Max, 23, was delighted to be crowned Celebrity Spectacle Wearer of the Year 2011 at the annual Specsavers' awards night but thought that his girlfriend, Coronation Street actress Michelle Keegan, was more worthy of the accolade.
Max says: 'When you're a kid you don't realise how cool glasses are - it took me a long time to figure that one out! Now they're a part of who I am. I have to say, though, that my fiancé, Michelle, looks really hot in her glasses and I love it when she wears them. In fact she should be collecting this award, not me!'
Strictly siren Nancy Dell'Olio collected Specsavers' Glamorous Glasses Award, while street dancer Perry Kiely, from Britain's Got Talent winners Diversity, was named Best Newcomer for performing acrobatic dance moves in his trademark specs.
The stars were presented with their trophies by TV actress and West End performer Kara Tointon at Specsavers' 15th Spectacle Wearer of the Year Awards, at Battersea Power Station.
In May this year Kara launched the retailer's annual search for ordinary people who look extraordinary in glasses, which culminates in the star-studded awards bash. All proceeds raised throughout the competition and on the night are presented to anti-bullying charity Kidscape¹. This year's awards celebrated national Anti-Bullying Week (14-18 November 2011).
The event was also attended by Grace Woodward, Jenny Frost, Laila Rouass, Lauren Goodger, Matt Willis and the Daily Telegraph's legendary fashion contributor Hilary Alexander.
The overall winner of the competition, Lucie Stevenson from Falkirk, received a 12-month modelling contract with top London agency MOT Models, as well as a Caribbean holiday.
¹ Dame Mary Perkins, founder of Specsavers, is Patron of Kidscape. Gok Wan is the charity's ambassador.
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• Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
• The couple still run the company, along with their three children. Their son John is joint managing director
• Specsavers has almost 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
• Annual turnover for the Specsavers Group was £1.36 billion for 2009/10 and is forecast to reach £1.55 billion in 2010/11.
• Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
• Specsavers employs more than 26,000 staff
• Specsavers was voted Britain’s most trusted brand of opticians for the tenth year running by the Reader’s Digest Trusted Brands survey 2010
• More than one in three people who wear glasses in the UK buy them from Specsavers * – 9,700,000 glasses were exported from the warehouse to stores in 2009
• Specsavers was ranked No 1 for both eye tests and glasses in the UK *
• Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
• Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
• Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund various projects
• Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers has raised over £370,000 for the charity since 2006, with almost £245,000 going towards its work in Zambia.