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Naples Route Inspires Whisky and Irn Bru

Thursday, 19 April 2012

An Edinburgh-based ice cream parlour has created a whisky and IRN-BRU flavoured ice cream to mark the launch of easyJet's new route from Edinburgh to Naples.

S.Luca, which has parlours in Morningside and Musselburgh, unveiled the Italian Scottish inspired fusion as the first flight on the new route took off from Edinburgh Airport today (Wednesday April 18).

Clark Whitehead, S.Luca communications officer, said: "Edinburgh has a strong Italian community and influence, and it has been very exciting for us to develop a new flavour that represents all that is best of Scotland and Italy.

"Creating a new flavour is always a challenge, but is one our team has relished and we believe the ice cream's strong and vibrant flavour will prove to be a huge hit with our customers throughout the summer season."

easyJet, Scotland's largest airline, will now operate two flights a week from Edinburgh to Naples from April 18 to the end of October. Fares start from £72.99 (one way including taxes). 

Naples is expected to become a popular sun and city destination for leisure travellers and will provide a further link for Scotland's large Italian community.

easyJet will also fly the first passengers on its new route from Edinburgh to Dalaman, Turkey, this week. The new summer route was introduced following the collapse of Holidays4u last year.

easyJet will now operate two flights a week from Edinburgh to Dalaman to the end of October. Fares start from £88.99 (one way including taxes). 

These new routes bring the total number of easyJet flights operating out of Edinburgh to 24. Further new routes launched in the past 12 months include Edinburgh to Athens, Tenerife, Grenoble, Basel and Paphos.

Hugh Aitken, easyJet's commercial manager for Scotland, said: "I am delighted to announce that easyJet will be now be flying  new routes to Naples and Dalaman this spring, re-affirming our commitment to the city of Edinburgh.

"As other operators are axing destinations from the capital's airport we are expanding our presence with new routes throughout the year.

"Naples is another Scottish first for easyJet and our early sales figures show that it is already proving to be a popular inbound and outbound destination.

"We are also pleased to be delivering much needed capacity on the popular Edinburgh to Dalaman route, as we continue our objective of increasing choice and making air travel easy and affordable for our customers."

Jim O'Sullivan, managing director, Edinburgh Airport, said: "We're delighted to see the launch of this route to Naples.  Edinburgh Airport shares easyjet's commitment to offering passengers the best experience, coupled with the most diverse number of routes we can. 

"easyjet's recent expansion at Edinburgh does just that and we look forward to working with them to deliver further for the people of Scotland."


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Notes to editors:

About easyJet:

easyJet is Scotland's largest airline -measured by passenger numbers. In the 12 months to end December the airline carried over 4 million passengers across the four airports (Edinburgh, Glasgow, Aberdeen and Inverness).

easyJet operates Europe's No. 1 air transport network with a leading presence on Europe's top 100 routes and at Europe's 50 largest airports.

easyJet flies on more than 600 routes between 130 airports in 30 countries. More than 300 million Europeans live within one hour's drive of an easyJet airport, more than any other airline.

The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger's carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.