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Northlink Predicts Booming Tourism Business With 2010 Brochure Launch World

Monday, 03 November 2008

NorthLink Ferries, which will launch its 2010 Group Tours Guide at the World Travel Market next week, is predicting significantly increased levels of tourism business in 2009 with forward bookings already looking set to overhaul the record levels experienced this year.

The Orkney and Shetland holiday experience also continues to prove increasingly popular with visitors from Eastern Europe and the company reports significantly increased demand from that quarter.

The WTM, which is staged at the ExCel centre in London's Docklands from November 10 -13, is now established as one of the world's foremost business-to-business tourism trade extravaganzas. More than 50,000 travel professionals, senior management, buyers and opinion formers from around the globe are expected to attend the event.

NorthLink Ferries, which operates 'cruise quality' ferry services between Orkney and Shetland and the Scottish mainland sails out of Aberdeen and Scrabster with Northern Isles' destination ports of Stromness, Kirkwall and Lerwick.

NorthLink has, once again, chosen WTM as the global launchpad for its Group Tours Guide and the company will have a designated presence on the VisitScotland stand at the show.

The popularity of Orkney and Shetland as world tourism destinations continues to grow and NorthLink has played a significant role in the tourism boom experienced since the company took over the ferry contract in 2002.

Steve Nottage, Trade & Groups Reservations Manager said: "Our 2008 Group bookings are showing a 15 per cent increase over 2007 which in itself was a record year. Our provision of the full package of land services, including guiding and itinerary planning, has proved to be an increasingly popular option with the travel trade. We are able to offer what is, effectively, a one-stop-shop for all vacation needs in the Northern Isles - and not just the means of getting there, extremely pleasant though that is."

Steve Nottage added: "There is no question that the unique holiday experience offered by both Orkney and Shetland continues to grow in popularity and several major UK operators have opted for extended stays in the islands for 2009. We hope to build further on that record during our presence at WTM."