Porkinson Banger Supports Rebrand With Record Breaking Advertising Campaign
Thursday, 18 June 2009
The Porkinson Banger is supporting their recent rebrand with a half a million print advertising campaign; the highest media spend in the brand's history. The 11 week national campaign marks the highest press spend recorded in the premium adult sausage category for three years.
The print creative entitled 'Bangers with flair' spans across two pages with the first page focusing on branding, displaying a silver diamante pig while the second page replaces the pig with a succulent banger. The creative appears against an orange and green background to match the colours of the packaging.
The advertising campaign culminates at the end of July and will appear in a wide range of titles from high end food magazines such as Olive, BBC Good Food and Delicious to weekly consumer publications OK and Grazia, and ten national supplements.
Claire Hilton, The Porkinson Banger Brand Manager says: "We're thrilled with the bold advertising creative, it demands the readers attention in the same way the product range stands out on the supermarket shelf. We wanted the designs to emphasis the distinctive positioning and personality of The Porkinson Banger brand."
The Porkinson Banger is currently worth £4.6m. The premium adult sausage sector is currently valued at £139m, accounting for 25.5% of the total fresh sausage market.
- Ends -
- AC Nielsen w/c 18.05.09
Notes for editors
- The Porkinson Banger are available in four flavours; Original, Suffolk Ale & Herb, English Sage & Onion and the Limited Edition Oxford recipe flavoured with lemon & nutmeg
- The Porkinson Banger are priced from £2.26 and are available in all major supermarkets
- The Porkinson Banger range is made from 80% outdoor reared lean pork shoulder and is 100% British, carefully sourced from British farmers whose pigs have roamed free with continual access to shelters.
- The Porkinson Banger was created by fashion photographer Norman Parkinson and became part of Kerry Foods in 2002.