0800 612 9890

Public Exhibition Reveals Latest Plans For New Victoria Place Scheme

Wednesday, 22 July 2009

A public exhibition is set to showcase the Bradford city centre development, New Victoria Place, on Friday 24 July and Saturday 25 July.

Developers Langtree Artisan and Yorkshire Forward have been working intently with English Heritage and Bradford Centre Regeneration as well as taking on board comments made by the public during and following consultation in October 2008 to evolve the scheme.

The inspirational scheme, New Victoria Place which has English Heritage support, is now placed to become a landmark development that delivers more than 1,350 jobs to Bradford.

Trevor Mitchell, planning and development regional director, Yorkshire and Humber at English Heritage, comments: "The revised proposal respects the setting of adjacent listed buildings and provides new buildings of an appropriate quality, in a sympathetic landscaped setting, safeguarding the overall character of the city centre conservation area.

"While the loss of the Odeon's turrets and façade would be regretted, we are satisfied that the benefits of the proposal would outweigh the harm which it would cause. English Heritage would therefore support the revised scheme."

During the public consultation in October 2008, Langtree Artisan and Yorkshire Forward asked visitors what facilities they felt were important to Bradford and what they wanted to see included in the scheme. The results were as follows:

82% said they want to see public performance space - the scheme has been remodelled to create a series of interesting and flexible spaces that can be used for external performances.

Similary, 82% of respondents confirmed there was a need for restaurants - New Victoria Place will include a number of cafes, bars and restaurants at ground floor level to deliver vibrant outdoor space.

75% of respondents want to see an open public realm - New Victoria Place has evolved to now include a larger public realm space - the equivalent of 8 tennis courts.

62% of respondents want to see office space - the scheme will include Grade A office space and it will be one of the first buildings in Bradford to achieve a BREEAM rating of Excellent.

Simon Peters from Langtree Artisan says: "The exhibition is a great opportunity for the people of Bradford to visualise how the New Victoria Place scheme has evolved following the feedback we have received.

"We have created a vibrant and ambitious scheme for current and future generations of Bradfordians which will deliver much needed jobs to the city.

"All the buildings will be complemented by imaginative landscaping that directly threads a link between City Park and New Victoria Place creating a sustainable urban community and a new destination to complement both the Alhambra and the City Park."

The vision, created by architect careyjones, will deliver work and leisure space for Bradford residents and visitors, including prime Grade A office space combined with vibrant city centre accommodation, a 100-bed hotel, bars, cafes and community leisure facilities all centred around a vibrant public realm.

The scheme is commercially viable, driven by private investment and forms an integral part of Bradford Council's regeneration initiative which includes  City Park, the £750million Learning Quarter, Eastbrook Hall and relocation of the Magistrates Court.

Jan Anderson, executive director of environment for Yorkshire Forward, comments: "New Victoria Place is an appropriate and innovative scheme which has evolved from the initial design proposals. We look forward to sharing the revised scheme, as a venture which will help to ensure Bradford is at the forefront of places people wish to live and work, for many years to come."

The development will transform the corner of Prince's Way and Thornton Road, which was previously home to the Odeon Cinema prior to its closure in 2000.

Members of the public are invited to view the exhibition and to meet the project team on Friday 24 July from 13:30 - 17:00 and on Saturday 25 July between 11:00 - 16:00 in the Camargue Room at the Great Victoria Hotel, opposite the Bradford Interchange Train Station.

Langtree Artisan and careyjones architects have extensive experience of designing and developing regeneration schemes, transforming neglected areas into highly desirable locations. 

Mike Harris, director at careyjones architects, comments: "The revised proposals for New Victoria Place will deliver a very exciting scheme that is appropriate in scale and massing terms for its surrounding urban context and will be a respectful neighbour to some important and much loved local buildings, like the Town Hall and Alhambra Theatre.

"The proposals provide a distinctive new public realm that along with the adjacent City Park and Southgate proposals, will act as a major catalyst for change in Bradford. The individual buildings architecture is underpinned by sustainable principles and we hope will deliver an inspiring and innovative new landmark that represents Bradford's future whilst respecting its past."

Langtree Artisan and Yorkshire Forward are due to submit a revision to the existing planning application for the mixed-use New Victoria Place scheme on 27 July 2009.

A website with the exhibition materials will be launched on Friday 24 July for those unable to visit the exhibition. For further information visit www.newvictoriaplace.com or email newvictoriaplace@beattiegroup.com




Issued on behalf of Langtree Artisan and Yorkshire Forward by Beattie Communications.