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ready, steady, sow & grow innocent & Lorraine Pascale launch campaign to help excite kids about healthy food

Thursday, 03 March 2016

innocent drinks and not-for-profit organisation GIY (Grow It Yourself) have teamed up with television cook and mum of one, Lorraine Pascale, to get kids excited about eating healthy fruit and veg by growing their own.

innocent and GIY’s Sow & Grow campaign aims to gets kids out in the fresh air, sticking their hands in some dirt and having fun with growing their own veg.  We know that children who grow their own food are more likely to eat fruit and veg, show higher levels of knowledge around nutrition and are more likely to continue healthy eating habits throughout their lives.  So it’s quite important really.

Lorraine is a passionate supporter of the campaign, and has grown her own produce for years having grown up on a farm in Devon.  She says:

“As a mum, I know how difficult it can be to get kids to eat their all-important portions of fruit and veg. For me, one of the best ways to get kids excited about the healthy stuff is to get them involved in making their own food – and that starts with growing their own.  My daughter Ella and I have enjoyed growing lots of different types of veg over the years, and I’m absolutely positive it has played an important part in her healthy outlook to nutrition which is why I’m so excited to be part of innocent and GIY’s Sow & Grow campaign this spring”

innocent and GIY have run the Sow & Grow campaign in Ireland for the past 4 years, helping to provide 80,000 children up and down the country with everything they need to grow their own fruit and veg in classrooms, and this spring innocent and GIY are bringing Sow & Grow to the UK.

Over 3300 British schools have signed up to get their very own growing kit full of seeds, info packs and lesson plans to help teachers incorporate healthy eating in to their lessons, helping 100,000 kids get everything they need to get involved.  And it’s all absolutely free. 

Throughout the campaign, kids are being encouraged to upload their photos and growing diaries which can be downloaded at https://sowandgrow.innocentdrinks.co.uk/to be in with the chance to win monthly prizes from innocent and see their classroom crowned as Sow & Grow champions. 



How to apply: teachers can go online to www.sowandgrow.innocentdrinks.co.uk to register for their special (and completely free) growing packs which includes seeds, soil, growing guides and lesson plans.

For more info, pics or your own pack of seeds, please contact:


0207 053 6000