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Redefine BDL Hotels Adds 22 Properties To Portfolio

Wednesday, 19 November 2014

Redefine|BDL Hotels has been appointed to manage a prestigious portfolio of 22 hotels on behalf of LRG Acquisition Limited, consisting of 19 Holiday Inn® hotels and three Crowne Plaza® hotels. The move establishes Redefine|BDL Hotels as Europe’s largest manager of InterContinental Hotels Group (IHG®) franchised properties.

The 22 hotels, which have annual turnover in excess of £200m, will add 2,300 staff and almost 6,000 rooms to the Redefine|BDL Hotels managed portfolio, and cement its position as the UK’s largest independent hotel management company.

Redefine|BDL Hotels will increase its team of central hotel specialists from approximately 95 to more than 135, with the London base moving to new, larger premises and the existing Glasgow office being extended to facilitate the growth.

Helder Pereira, Chief Executive Officer of Redefine|BDL Hotels, said: “This is a landmark addition to the Redefine|BDL Hotels portfolio and we are very pleased with the quality and prestige of the properties we will be managing and the calibre of the workforce we are inheriting. We look forward to working with LRG as a key hotel owner and further strengthening our successful partnership with IHG.”

Managing Director for Redefine|BDL Hotels, Stewart Campbell, added: “These additions will increase the Redefine|BDL Hotels portfolio to 70 hotels, including 23 Holiday Inn® hotels and six Crowne Plaza® hotels. As well as raising our total in-hotel staff numbers to more than 4,500, we will significantly increase our central office teams and expand our premises, all of which contribute to our plans to grow the business and build on our success to date.”

The LRG properties to be managed by Redefine|BDL Hotels include five central London hotels, notably the 906-bedroom Holiday Inn® Kensington Forum, plus Holiday Inn® Edinburgh, Holiday Inn® Cardiff City, Holiday Inn® Glasgow Airport and Crowne Plaza® Birmingham NEC.  The Redefine|BDL Hotels portfolio now includes 13 central London hotels and four hotels at Heathrow Airport. 

Redefine|BDL Hotels will assume management of the hotels during January 2015.





Properties joining the Redefine|BDL Hotels portfolio:

Holiday Inn Kensington Forum

Holiday Inn London Bloomsbury

Holiday Inn Regents Park

Holiday Inn London Mayfair

Holiday Inn Heathrow (M4 J4)

Holiday Inn Edinburgh

Holiday Inn Bristol Filton

Holiday Inn Guildford

Holiday Inn Oxford

Holiday Inn Cambridge

Holiday Inn Maidenhead

Holiday Inn London Brent Cross

Holiday Inn Glasgow Airport

Holiday Inn Milton Keynes

Holiday Inn Heathrow Ariel

Holiday Inn Cardiff City

Holiday Inn Brentwood (M25 J28)

Holiday Inn Basildon

Holiday Inn London Sutton

Crowne Plaza London Heathrow

Crowne Plaza Birmingham NEC

Crowne Plaza Manchester Airport

Redefine|BDL Hotels, the UK’s largest independent hotel management company, manages a diverse collection of 70 branded and private label hotel properties across the UK. Working in partnership with five of the most prestigious international hotel brands, including IHG®, Hilton Worldwide, Best Western, Wyndham Hotels & Resorts and Starwood Hotels & Resorts Worldwide, the business is a driving force in the hospitality industry in the UK.

The company offers a wealth of hotel and project management expertise and currently has an annual turnover under management in excess of £400m. Redefine|BDL Hotels’ expert team of more than 135 hotel specialists operate from offices in London and Glasgow. The portfolio unites more than 11,700 rooms and 4,500 staff across the UK.