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Sainsburys Step Up Demand For Dorot

Monday, 12 October 2009


Sainsbury's, the first major retailer to stock Dorot Garlic & Herbs, has increased the number of stores listing the innovative frozen herbs following successful sales and high customer demand.


The new listing will be in place from 8th November and will see Sainsbury's add Dorot Chopped Chilli to the range, the 'hottest' new flavour which launched in the UK last month. The other flavours available include Crushed Garlic, Chopped Coriander, Basil, Parsley, Mixed Italian Herb and Crushed Ginger. Each pack includes a tray of 20 cubes and RRP is £1.49.


Dorot Garlic & Herbs were introduced in 170 Sainsbury's stores in 2008 and while a decision to delist some of range was made earlier this year, November sees the full range reinstated, reflecting the need for quality convenient food amongst UK consumers.


Tal Tal-Or, International Vice President of Dorot Garlic & Herbs, says: "Sainsbury's were inundated with requests and enquiries from customers following the delisting of some of the range. The demand was enough to make them rethink their strategy and we are thrilled that all the Dorot products will be on sale in a greater number of stores".

Dorot Garlic & Herbs are pre-prepared which means no need to chop, peel or crush, ensuring hands and work surfaces stay perfectly clean. Each cube is the perfect portion size with one garlic cube equating to a single clove and one cube of herb mix equivalent to one teaspoon, making packets of past-their-best herbs and unused wreaths are a thing of the past.

Dorot Garlic & Herbs are completely free from additives and preservatives, making them a natural choice for food lovers.


The frozen food sector is now worth more than £5.1bn1 and the savoury food sector has the most impressive growth rate of all the frozen sectors, recording 9.6% year on year.

• 1 TNS Worldpanel w/c 06.09.09

Notes to Editors

• Dorot is available in Sainsbury’s and Booths and costs £1.49
• Dorot is free from preservatives, fats, cholesterol and food colouring
• Each Dorot pack contains a tray of 20 cubes
• Dorot is pre-portioned, with one garlic cube equivalent to a single clove and one cube of herb mix equivalent to one teaspoon
• For more info and recipe ideas visit www.dorot.co.il/eng

For recipes, logos, information or to request high res images, please contact the Dorot press office on:

Ellie Dixon – Tel: 020 7053 6006 / ellie.dixon@beattiegroup.com
Rebecca Cheung – Tel: 020 7053 6414 / rebecca.cheung@beattiegroup.com

UK Distributor

Mr. Terry O'Loughlin - 01706 694610 / terry.oloughlin@belfield.co.uk