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Scotland Crowns Miss Sexy Specs

Monday, 23 August 2010

Scottish school student and aspiring paediatric nurse Emma Lee McFarlane has beaten 505 entries to be crowned the Spectacle Wearer of the Year for Scotland. 


The 16-year-old from Uddingston will now join nine other hopefuls from across Europe at the glitzy grand final hosted by Specsavers style ambassador, Gok Wan, on Wednesday 10 November in London.


Emma says: 'I never thought wearing glasses would give me an opportunity to become a model but this competition is great and has given me so much more confidence. I'm quite nervous but also very excited about the final. I promise to do my best representing Scotland.'


Contestants were judged on their personality and overall specs appeal by a panel of experts at the Specsavers store located at Shandwick Place, Edinburgh, including a talent scout from Storm Model Management.


Specsavers regional chair for Scotland, Susanne Akil, says: 'The standard of entries this year was incredibly high and it's great to see so many people wearing their specs with pride and confidence. I'd like to wish Emma the best of luck at the grand final. I'm sure she'll look amazing and her personality will shine through on the catwalk.'


Finalists at the international final will take part in a charity catwalk fashion show, in aid of anti-bullying charity Kidscape, as they compete for the international title from Specsavers and 12-month representation by Storm Model Management.


The international winner will also receive a two-week all-inclusive holiday for two to Barbados or St Lucia, courtesy of Virgin Holidays and Almond Resorts, as well as hair and Beauty products from Andrew Barton Salons and Simple Health and Beauty.


More than 7,000 entries were received nationwide for the 14th annual modelling search, which this year has already raised more than £7,000 - thanks to a £1 donation from Specsavers for every eligible entry - for anti-bullying charity Kidscape.


Claude Knights, director of Kidscape says: 'Thanks to the support of Specsavers, the stores, staff and customers we will be able to continue to run our free ZAP course. It teaches children that they don't deserve to be bullied and provides them with effective strategies that they can use to help them recover their confidence and rebuild their lives. We'd also like to wish everyone that has made it through to final the best of luck!'


- ENDS -

Issued by Beattie Communications on behalf of Specsavers




Specsavers notes to editors                                                     

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
  • The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,500 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Annual turnover for the Specsavers Group was £1.36 billion for 2009/10 and is forecast to reach £1.55 billion in 2010/11.
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners
  • Specsavers employs more than 26,000 staff
  • Specsavers was voted Britain's most trusted brand of opticians for the ninth year running by the Reader's Digest Trusted Brands survey 2010
  • More than one in three people who wear glasses in the UK buy them from Specsavers * - 9,700,000 glasses were exported from the warehouse to stores in 2009
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK *
  • Over 70% (4.5m) of all Specsavers eye tests in the UK are NHS-funded.
  • Specsavers share by volume of the total optical market (including retailers that are not opticians) is 34%. Our share of the opticians market is 39%.*
  • Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
  • Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund research into diabetic retinopathy
  • Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers stores across Britain raised more than £300,000 in 2009 to fund a dedicated eyecare clinic and teaching facility in Zambia, supported by Vision Aid Overseas. Stores will raise an additional £300,000 to continue the project.


*GfK NOP