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Sir Brian To Launch Revolutionary Travel Concept

Thursday, 08 March 2012

Sir Brian Souter, the man who pioneered mega-cheap express coach services in the UK, US and Europe, is about to launch a revolutionary new travel concept in Turkey that combines express bus and ferry services.

IDObus.com, which will launch on March 22, will slash journey times betweenIstanbuland cities around theSea of Marmaraby up to 40% while internet-booked fares will start at just one Turkish Lira – 40p.

Istanbulis one of the world’s most congested cities and a road journey from the city toIzmircan easily take 8-10 hours. When Sir Brian’s combined bus and ferry service takes to the road and sea in a fortnight’s time, the journey will only take 6.5 hours.

IDObus.com is the latest service to be launched by Istanbul Deniz Otobüsleri (IDO) – the company Sir Brian’s Scottish-led consortium was involved in privatising in an $861million deal in 2011.

Today Sir Brian said: “Life is just about to improve for commuters in and aroundIstanbul.

“IDObus.com will not only cut congestion inIstanbul, it will have a positive impact on the environment, helping to reduce traffic pollution in the city.”

Four 450 seat ferries will carry passengers from Istanbul across the Sea of Marmara to thePort of Guzelyalinear Bursa where they will be met by a fleet of buses that will take them to Balikesir, Manisa and Izmir. Journey times are slashed because the ferry trip avoids the worst of the road congestion in the greaterIstanbularea and also avoids the long trip around Izmit Bay.

Each ferry will make 13 return trips across theSea of Marmara with the service running from 6am to midnight. IDObus.com coaches will travel through the night to ensure passengers can arrive or depart at whatever time suits them. Another plus for passengers will be free internet access on board the seabuses and coaches.

Sir Brian was inIstanbul today (8.03.12) to launch the IDObus.com website which immediately generated huge interest inIstanbul and throughout the wider Marmara region.

A smiling Sir Brian said: “Going by today’s interest in IDObus.com, passengers love the concept of fast, inexpensive and hassle-free travel.”

Fares to Bursastart from just one lira, Balikesir from just 13 lira and Manisa andIzmir just 22 lira.




For further information please contact Gordon Beattie on 0800 612 9890


Issued by Beattie Communications