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Sound Gift For Deaf Children Overseas

Tuesday, 27 April 2010

A HEARING aid recycling scheme in Lincoln has helped a number of deaf children in Africa, following the donation of 50 unwanted devices.


The Specsavers hearing centre in Lincoln Morrisons has been collecting old hearing aids since December for Sound Seekers, a UK-registered charity which recycles and dispenses them to deaf children in developing countries.


Gareth Heal, hearing aid audiologist at Lincoln Specsavers, says: 'I would like to thank all the people of Lincoln who have donated their unwanted hearing aids to this highly deserving cause.


'Across developing countries hearing loss is a problem that receives very little attention. Sound Seekers does terrific work in raising awareness of and assisting in the prevention and treatment of deafness among children.


Sound Seekers CEO Gary Williams says: 'This is an excellent achievement by Specsavers in Lincoln; both customers and staff have been fantastic in helping collect unwanted hearing aids which will help a great number of deaf children across Africa.


'I would like to thank every single person whose donated hearing aid helped reach this milestone - their actions will go on to change the life of a child in a developing country forever.'



With the staff at the store keen to receive further donations, two permanent collection bins will now be located inside the Specsavers store on the Highstreet and in the Specsavers store located in Morrisons on Centaur Road.


To say thank-you to every customer who donates their old hearing aids, Specsavers will also give a free cleaning and maintenance kit when they trade up to a new digital hearing aid.


To book an appointment for a free hearing test at Specsavers in Lincoln Morrisons please call 01522 572 710 or simply drop into the store to use the do-it-yourself hearing screener.


To locate your nearest Specsavers store, please visit www.specsavers.co.uk/hearing-centres.



Known in full as Sound Seekers - The Commonwealth Society for the Deaf, the UK-registered charity works to improve the lives of deaf children and children suffering from ear disease in the developing countries of the Commonwealth by providing specialist equipment, training and support.



For further information on Sound Seekers, please visit http://www.sound-seekers.org.uk/





Issued by Beattie Communications on behalf of Specsavers in Lincoln High Street.




Specsavers notes to editors                                                                      March  10                  

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
  • The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has nearly 1,500 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Annual turnover for the Specsavers Group is forecast to reach a record £1.4 billion in 2009/10
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners
  • Specsavers employs more than 26,000 staff
  • Specsavers was voted Britain's most trusted brand of opticians for the eighth year running by Reader's Digest in 2009
  • Over 70% (4.5m) of all Specsavers eye tests in the UK are NHS-funded.
  • More than one in three people who wear glasses in the UK buy them from Specsavers * - 9,700,000 glasses were exported from the warehouse to stores in 2009
  • Specsavers share by volume of the total optical market (including retailers that are not opticians) is 34%. Our share of the opticians market is 39%.*
  • Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
  • Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund research into diabetic retinopathy
  • Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers stores across Britain raised more than £300,000 in 2009 to fund a dedicated eyecare clinic and teaching facility in Zambia, supported by Vision Aid Overseas. Stores will raise an additional £300,000 to continue the project.



*GfK NOP (Sept 2009)