Specsavers Commits To Literacy
Thursday, 04 August 2011
LITERACY and eyecare is back in focus at Specsavers stores nationwide in a new initiative to give away thousands of books this summer.
Until Saturday 3 September every customer who has an eye examination can claim a free book1. The giveaway follows the latest series of the TV Book Club Summer Read, funded by Specsavers.
Specsavers marketing director, Richard Holmes, says: 'This is the third year of our partnership funding the TV Book Club and we're delighted to continue the success of the previous seasons.
'We're especially excited to be able to add to our support and offer Specsavers' customers the chance to expand their personal library thanks to the free book giveaway. This promotional offer will really help us to expand our focus on literacy and the intrinsic link between reading and eyecare.'
Specsavers is also running a sponsorship of the Nicolas Owen show, Saturday lunchtimes between 12pm and 3pm, on Classic FM, until Monday 5 September. This partnership is supported with airtime and online media as part of Specsavers overall campaign to promote literacy, eyecare and the TV Book Club.
The TV Book Summer Read returned to screens in June, with popular anchor presenters Jo Brand and Dave Spikey back to discuss the summer's best holiday reads with guest presenters including Ade Edmonson, Meera Syal and Stephen Tomkinson.
As in previous series, the titles were carefully chosen by a panel headed up by Amanda Ross, creator and producer of the original and recently revived TV Book Club and managing director of Cactus TV.
Amanda Ross comments: 'With this summer's TV Book Club supported by Specsavers advertising on Classic FM, the free book giveaway and in store Specsavers marketing and events, it has shaped has up to be our most exciting series and reading campaign yet.'
In the last season of TV Book Club, over half a million copies of the 10 selected books were bought during the 11 weeks of the season run (January to March 2011). All books featured showed significant sales boosts with Emma Donoghue's 'Room' (Picador) selling nearly 213,000 copies over the 11-week period.
- Ends -
1 Titles available in the big book giveaway include, The Legacy by Katherine Webb and Spies of the Balkans by Alan Furst and Brixton Legacy by Roma Tearne. All books have been featured on previous TV Book Club programmes. Visit www.specsavers.co.uk/freebookoffer for full terms and conditions
Specsavers notes to editors
- Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
- The couple still run the company, along with their three children. Their son John is joint managing director
- Specsavers has more than 1,500 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
- Annual turnover for the Specsavers Group was £1.36 billion for 2009/10 and is forecast to reach £1.55 billion in 2010/11.
- Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
- Specsavers employs more than 26,000 staff
- Specsavers was voted Britain's most trusted brand of opticians for the tenth year running by the Reader's Digest Trusted Brands survey 2010
- More than one in three people who wear glasses in the UK buy them from Specsavers * - 9,700,000 glasses were exported from the warehouse to stores in 2009
- Specsavers was ranked No 1 for both eye tests and glasses in the UK *
- Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
- Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
- Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund various projects
- Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers has raised over £370,000 for the charity since 2006, with almost £245,000 going towards its work in Zambia.