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Specsavers Signs Up To Help Whistle-Blowers Paris 2011 Homeless

Thursday, 04 August 2011

REFEREES at this summer's Homeless World Cup football annual tournament will be keeping a closer eye on the action thanks to Specsavers.

The optical group is sponsoring the 12 international referees at the Paris event taking place from 21-28 August 2011 at the Champ de Mars. They will be wearing Specsavers-branded shirts as more than 500 players from 64 national teams compete to lift the trophy.

Mel Young, president and co-founder Homeless World Cup, says: 'It is fantastic to have the support of a company as widely respected as Specsavers. This partnership can only be beneficial for the tournament.

'Referees from across the world taking part at the competition will be wearing the new shirts and logos with pride.'

The tournament, now in its ninth year, aims to raise awareness of homelessness and inspire those taking part to make a positive change in their lives. Specsavers' sponsorship of the officials is the first of its kind in the history of the Homeless World Cup.

Susanne Akil, chairperson for Specsavers in Scotland, says: 'The Homeless World Cup gives a sense of hope and pride to people that need it most and is far more than a tournament. We are honoured and privileged to add our voice to the fight against homelessness.'

Specsavers currently sponsors match officials in the domestic football leagues in Scotland and Holland.

The optical firm has stores across Europe, New Zealand and Australia. To find your nearest Specsavers store or to book an appointment for a sight test visit www.specsavers.co.uk. The Homeless World Cup takes place between 21-28 August. For more information on the tournament and its aims visit http://www.homelessworldcup.org/




Issued by Beattie Communications on behalf of Specsavers Opticians, and the Homeless World Cup

www.specsavers.co.uk / http://www.homelessworldcup.org/


Specsavers notes to editors:


  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
  • The couple still run the company, along with their three children. Their son John is joint managing director
  • Specsavers has more than 1,500 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Annual turnover for the Specsavers Group was £1.36 billion for 2009/10 and is forecast to reach £1.55 billion in 2010/11.
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 26,000 staff
  • Specsavers was voted Britain's most trusted brand of opticians for the ninth year running by the Reader's Digest Trusted Brands survey 2010
  • More than one in three people who wear glasses in the UK buy them from Specsavers * - 9,700,000 glasses were exported from the warehouse to stores in 2009
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK *
  • Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
  • Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund various projects
  • Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers has raised over £370,000 for the charity since 2006, with almost £245,000 going towards its work in Zambia.


*GfK NOP  


© 2010 Specsavers Optical Group Limited. All Rights Reserved.





Homeless World Cup notes to editors:

The Homeless World Cup is a unique, pioneering social enterprise which exists to end homelessness. It uses football to energise homeless people to change their own lives.

The Homeless World Cup operates through a network of over 70 national partners to support grass roots football programmes and social enterprise development. It works closely with Local Organizing Committees in host cities to run a world-class, annual, international football tournament, uniting teams of homeless people from around the globe.

The first Homeless World Cup annual football tournament took place in Graz in 2003 and welcomed 18 nations. Now it's grown to include 64 teams from 53 countries -including 16 women's teams, for the ninth edition that will take place between the 21st and the 28th of August at Champ de Mars, Paris, France.

The impact is unprecedented. Over 70% of players change their lives for the better: they build their self-esteem; come off drugs and alcohol; move into homes, jobs, education, training; repair relationships; become social entrepreneurs, coaches and players with pro or semi-pro football teams. The Homeless World Cup project involves over 50,000 homeless people throughout the year.

Partners & supporters include UEFA, Fundación Telmex, United Nations, Nike, Eric Cantona, Didier Drogba and Rio Ferdinand.