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Tuesday, 27 June 2017

Smiggle, the kids’ stationery, school supplies and gifting brand, is set to open its 100th UK store later this month.

Following three launches in Ireland within the last month, the Drake Circus Shopping Centre

Best-known for its scented pencil cases, brightly coloured bags and and colour-changing pencils, Smiggle’s aggressive UK roll-out bucks the current trends in retail.

Since arriving in the UK in 2014 Smiggle has created over 800 new jobs across the country.

John Cheston, Managing Director of Smiggle, said: “We have opened 46 new stores in the past 12 months alone and have reached our 2017 goal of 100 stores ahead of target.

“Our exceptional expansion has seen Smiggle awarded with the UK Retail Brand of the Year 2016 and the Fasting Growing Shopping Center Retailer of the Year 2016 accolades.

“We will enthusiastically continue this momentum and have our sights now firmly set on 200 store locations by the end of 2019.

“Smiggle is fast-becoming the go-to brand for kids’ stationery and it’s great to see our UK Smiggle fan base going from strength to strength. With every store we open our mission remains the same; to inject fun into everything we do whether it’s on a local, national or global level.”




For more information on the 100th store opening, Smiggle’s expansion plans and further commentary from John Cheston, contact the Smiggle press team on smiggle@onlybeattie.com.