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Stoke-on-Trent’s first Hilton opens its doors

Wednesday, 21 October 2020

Hilton Garden Inn Stoke-on-Trent, the city’s first hotel under the globally recognised brand, has been declared officially open.

It is the latest addition to the growing Hilton Garden Inn portfolio, one of Hilton’s (NYSE: HLT) 18 world-class brands.

The £20 million hotel is owned by Genr8 Developments and operated by RBH. It forms part of the landmark Smithfield development, being brought to the city in a partnership between Genr8 Developments and Stoke-on-Trent City Council. The opening is a further sign of Stoke-on-Trent powering up as the city continues its impressive recovery from the coronavirus pandemic.

The hotel provides 140 bedrooms, state-of-the-art meeting and conference facilities and a fully equipped gym for guests to enjoy. A stylish bar and full-service restaurant, The Garden Inn Bar & Grill, offers a range of dishes featuring locally sourced produce across its menu – carefully curated by Head Chef, Juan Jose Valdivieso.

Hilton Garden Inn Stoke-on-Trent pays homage to its hometown, and guests see the inspiration drawn from the city’s rich pottery heritage throughout the public areas across key features like the bespoke tiled welcome wall. Thoughtful additional details layered throughout the interiors include a nod to the Spitfire design, interpreted in the timber dividing screens throughout the public area as well as decorative etching to mirrors.

The Rt Worshipful the Lord Mayor of Stoke-on-Trent, Councillor Ross Irving, cut the ribbon on the brand-new property this week.

They were joined Stoke-on-Trent City Council Leader Abi Brown, Richard Ingham, Partner at Genr8 Developments; Graham Dodd, Managing Director of Development at Hilton; and Ben Carey, General Manager of Hilton Garden Inn Stoke-on-Trent, to mark the occasion.

Councillor Brown said: “This is a landmark occasion and the hotel is a great asset for the city. It is a further sign that Stoke-on-Trent is ‘powering up’ as we recover from the impact of the coronavirus, and is the latest in a series of exciting developments at Smithfield in our city centre that show that Stoke-on-Trent is on the up. As well as the prestigious Hilton brand, the hotel brings skilled jobs and investment into the city.”

Ben Carey, General Manager of Hilton Garden Inn Stoke-on-Trent, said: “Today is an exceptionally proud one for myself and the rest of the team, all of whom have worked tirelessly to ensure we are ready to open our doors to guests and locals alike. Stoke-on-Trent is an incredibly welcoming and friendly city, and we are poised to ensure our guests receive a signature Stoke welcome alongside the truly first-class service they would expect from the Hilton brand.”

Richard Ingham, Partner of Genr8 Developments, owners of the hotel said: “This is another major milestone at Smithfield, and we’re delighted to be bringing this high-quality Hilton hotel to Stoke-on-Trent. The team has worked relentlessly ahead of opening in difficult circumstances and we are really looking forward to welcoming the first guests.

Hilton Garden Inn Stoke-on-Trent also features Hilton CleanStay, an industry-leading programme to deliver a new standard of cleanliness and disinfection across all of Hilton’s hotels globally. Developed in collaboration with RB, maker of Lysol and Dettol, Hilton CleanStay allows guests to enjoy an even cleaner and safer stay, providing peace-of-mind from check-in to check-out. New standards include a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, increased frequency of cleaning of all public areas, and flexible housekeeping options.

Hilton Garden Inn is located at Potteries Way, Hanley, Stoke-on-Trent. For more information, or to make a reservation, travellers may visit www.hgi.com or call 01782 486960. The property is owned by Genr8 Developments and managed by RBH. For more information on Hilton Garden Inn, please visit http://newsroom.hilton.com/hgi.



About RBH

RBH, the UK’s leading independent hotel management company, manages a diverse collection of over 45 branded and private label hotel properties. Working in partnership with five of the most prestigious international hotel brands, including IHG, Hilton, Accor, Marriott and Wyndham, RBH is a driving force in the hospitality industry.
The company offers a wealth of hotel management expertise and currently has an annual turnover under management in excess of £200m. The RBH expert team of over 100 hotel specialists operate from offices in London and Glasgow. The portfolio unites over 5,700 rooms and over 1,900 colleagues across the managed and leased hotels.




About Hilton Garden Inn

The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and unexpected amenities for an experience that is ‘Simply on Another Level.’ The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. Team Members at more than 865 hotels in 49 countries and territories around the world ensure today’s busy travelers have a bright and satisfying experience, starting with the first hello. As a recognized F&B leader, Hilton Garden Inn serves locally sourced food and beverage at its full-service restaurants and bars, featuring cooked-to-order dishes, handcrafted cocktails, and on-trend small plates. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hilton Garden Inn, visit www.hgi.com or newsroom.hilton.com/hgi, and connect on Facebook, Twitter, YouTube, and Instagram.


Hilton Garden Inn Stoke-on-Trent is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 world-class brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. Book direct at Hilton.com, through the Hilton Honors app or through other official Hilton channels for more perks and a price match guarantee.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,200 properties with more than 983,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the 108 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, TwitterLinkedInInstagram and YouTube



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