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Superstar Singer Keeps Her Beauty Regime Simple

Wednesday, 16 December 2009

With new single 'Doesn't Mean Anything' currently storming the UK Top Ten, American soul sensation Alicia Keys has admitted that when it comes to beauty, she goes for great value and is a fan of the Simple Kind To Skin Cleansing Facial Wipes from the UK's No. 1 facial skincare brand¹.

Alicia says: 'I found them in London and went to virtually every Boots and wiped them out.'²

Quick and effective yet kind to skin, Alicia's beauty favourite contains no perfume, no colour and no harsh chemicals. They also refresh and tone the skin whilst removing make-up, including waterproof mascara. The wipes contain no alcohol so won't dry the skin - what's more, they are 100% oil free and leave no greasy residue.


Here are some interesting facts about Simple Cleansing Facial Wipes:

  • They are the UK's best selling face wipes with one pack sold every five seconds
  • Simple Cleansing Facial Wipes have won four magazine and industry beauty awards in 2009
  • Alicia Keys is in good company when it comes to picking her favourite facial wipe -  other celebrity fans include supermodel Erin O'Conner, actress and author Martine McCutcheon and actress Tamsin Outhwaite
  • They are pH balanced and so work in harmony with skin



Notes to editors:

¹Source: IRI UK non-medicated facial skincare 52 w/e 3rd November 2009

²Quoted in AM:NY, 26 March 2009

*Image as seen on mtv.com

Alicia Keys is not in any way affiliated with Simple or any of its parent or subsidiary companies