Tesco helps family bakery reach new heights
Thursday, 11 February 2016
Tesco is joining forces with a family business to bring traditional Scottish bakery treats to supermarket shelves.
Perth-based Tower Bakery is now supplying direct to a selection of Tesco stores across Perth, Dundee and Dunfermline.
Hungry customers will now be able to pick up Tower Bakery rolls, butteries, scones, crumpets, potato scones, soda farl, iced doughrings, fudge custard doughnuts and yum yums when they’re stocking up on the rest of their supermarket shop.
Tesco Local Buying Manager, Craig Chalmers, said the link up demonstrates Tesco’s passion for supporting local family businesses and bringing local, traditionally made products to more customers.
He added: “Tesco stores are a big part of their local communities – as are local, family-run businesses. As a large company with stores across the UK and Ireland, it’s important for Tesco to support these businesses and give locally sourced products a good presence on shelf.
“More customers are now looking for local, traditional products and want to buy products from a company that has a rich heritage and a good story. Many Tesco customers across Perth, Dundee and Dunfermline will already be aware of the Tower Bakery brand and we hope that these customers will pick up some Tower Bakery products as part of their shop. We also want to attract new customers who will take notice of the brand as they’re making their way around their local store.
“Linking up with Tower Bakery is very exciting for Tesco and will give customers a flavour of what’s to come in terms of our local partnerships.”
Tower Bakery’s original bakery and shops in Abernethy were taken over by Angela and Sandy McKinnon in 1981. The growth of the business saw the bakery move to Perth in 1999 and there are now 10 Tower Bakery shops across Clackmannanshire, Perth, Crieff, Coupar Angus and Alyth.
Angela and Sandy’s children Denise, Debbie and David now form the senior management team.
The craft bakery uses traditional methods and products are made by hand.
Denise said: “We’re very excited to be working with Tesco. It’s a fantastic opportunity for us and for the brand. Tesco is such a big name and has a presence in so many different areas of Scotland and beyond. As a small company, it’s great to work with a company whose staff are so approachable and always on hand if we have any questions.
“When we get a Tesco order in, we’ll bake what’s required and when it has cooled, it will go straight out to the store.
“We have a loyal customer base and we want to make it easy for these customers to get hold of our products, wherever they are but it’s also very much about getting our products out to a wider audience. Our link up with Tesco shows that we’re growing and developing our brand and we’re very excited about what’s ahead.”