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Uk Landmarks Are Mystery To Brits

Monday, 03 August 2009

Britons' knowledge of the UK is so poor that almost half don't know where the country's most famous landmark is, a survey reveals today.

The research, carried out by tourism and hospitality website http://www.iknow-uk.com/  revealed that 49 per cent of Brits don't know Stonehenge is in Wiltshire, while one in four don't know Land's End is in Cornwall.

More people can also identify foreign buildings such as the Coliseum and Parthenon than can recognise the Giant's Causeway, York Minster or Windsor Castle.

iknow-uk.com questioned 4,000 people in the UK and found that 44 per cent didn't know where to find the Angel of the North and one in four couldn't place the Blackpool Tower in Lancashire.

When asked to identify popular tourist attractions the respondents didn't fair any better with 61 per cent failing to recognise Windsor Castle, 35 per cent unable to identify the Giant's Causeway in Northern Ireland and 59 per cent unable to recognise York Minster.

Marcus Simmons, iknow-uk's managing director, said: "It seems that as a whole our knowledge of UK tourist attractions is fairly poor.

"These are some of the UK's most recognisable landmarks, yet those who live with them on their doorsteps either can't recognise them or don't know where they are."

When asked to pinpoint European attractions, 95 per cent knew that the Eiffel Tower was in Paris, 56 per cent knew that Lapland is in Finland and almost 80 per cent could recognise a picture of the Coliseum in Rome.

However, all is not lost. With 57 per cent of us planning to holiday in the UK this year, it seems Brits are set to rediscover many hidden gems.

Marcus added: "From castles and palaces to stunning natural landscapes, the UK has enough tourist attractions to rival those of any country in the world and it's a shame that we take them for granted.

"However, with so many of us set to holiday at home we can be certain that this will be the year that we rediscover just what the UK has to offer."

Founded by Marcus in 2003 with the iknow-yorkshire website, iknow-uk now operates 12 regional websites for accommodation and hospitality providers including hotels, guest houses, holiday cottages and B&Bs.

iknow-uk's websites cover the UK's most popular tourist regions and are visited by almost a million users each month.

For more information, visit http://www.iknow-uk.com/.




Notes to Editors:

-          iknow-uk ltd launched iknow-yorkshire in September 2003. They have since launched iknow-lakedistrict, iknow-northwest, iknow-cornwall, iknow-devon, iknow-wales, iknow-scotland, iknow-dorset, iknow-kent, iknow-somerset, iknow-sussex and iknow-hampshire.

-          April 2009 saw the launch of a comprehensive hospitality section to iknow-yorkshire, which is also available on iknow-lakedistrict and soon to be on iknow-northwest.

-          Since their launch, the sites have received over 25 million visitors and created two million booking enquiries, which equates to £290 million worth of bookings, making iknow a leading authority on online bookings across the UK. 

-          For enquiries contact iknow-uk on 01772 521166.