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Wednesday, 08 February 2017

A STUDY of 1,500 parents with young children has revealed that 55% feel the best way learn about healthy eating is to grow their own fruit and vegetables in the classroom and at home.

However, with one in five parents stating they have never attempted to produce home grown food themselves, and an honest 14 percent admitting they do not having the time or energy to encourage a diet of fruit and vegetables all of the time, the tradition of learning how to grow food and veg is under threat.

innocent drinks, who carried out the survey, has partnered with not-for-profit organisation GIY (Grow-It-Yourself) to launch this year’s Sow & Grow campaign, which will reach a ¼ of UK primary schools, and get children engaged in healthy eating.

Michael Kelly, founder of social enterprise GIY said: “It’s a fact that food growers have a better understanding of nutrition and eat more fruit and veg. Over the years we have repeatedly seen how even the simplest food-growing experience can make children passionate about what they eat, and help them develop a greater understanding and ‘food empathy’”

“That’s why today, innocent and GIY launch our Sow & Grow campaign; encouraging school kids across the UK to get outside, stick their hands in some soil and learn about the benefits of healthy eating.  Sow & Grow is all about trying to create a healthier, happier future for the children taking part. We want everyone to have those all-important memories of growing their own.”

The survey showed that 88 percent of parents aged over 50 have memories of previous generations growing vegetables in their garden and allotment. Six in ten of these parents believed this was down to the sheer satisfaction it gave their parents and grandparents.

Nearly a third of parents aged over 50 also said home grown vegetables was the most convenient and cost-effective way to eat fifty years ago. As a result, nine in ten believe people were healthier 50 years ago, due to having greater “food empathy” and understanding of the journey from plot to plate.

Hannah Wright, teacher at Horsenden Primary in Greenford said: “We know that not everyone is able to grow at home and we know how hard it can be to include food education into the school day. We had a vegetable patch plotted out, but due to lack of resources and funding it’s never managed to progress. Since winning Sow & Grow last year, we have been able to turn this around, and I now have a class that’s engaged and enthusiastic about healthy eating. I encourage every school to request a pack and get involved!’ 

Sim Viney, Brand Manager at innocent said: “We know that children who grow their own food are more likely to eat fruit and veg, and that kids who develop healthy habits at a young age are more likely to become healthy adults. At the moment 9 out of 10 young people are not getting their 5-a-day, so we’ve started a campaign called Sow & Grow, which will get a quarter of all primary school kids growing veg in their classrooms, and learning where their food comes from. We’re hoping the campaign itself will grow in future years - our ultimate goal is to get every primary school child in the country to experience growing their own veg.”

Schools can sign up to get their very own growing kit full of seeds, info packs and plans to help teachers incorporate healthy eating in to their lessons, helping kids with everything they need to get involved.  And it’s all absolutely free. 

Throughout the campaign, teachers and kids are being encouraged to upload their photos at https://innocentsowandgrow.com/ to be in with the chance to win monthly prizes from innocent and see their classroom crowned as Sow & Grow champions. 



How to apply: teachers can go online to https://innocentsowandgrow.com/ to register for their special (and completely free) growing packs which includes seeds, soil and growing guides.

For more info, pics or your own pack of seeds, please contact:


0207 053 6000