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Yorkshire’s first New Look concept store opens in White Rose

Wednesday, 06 June 2012

Hundreds of White Rose shoppers queued in anticipation of New Look's first new concept store to launch in Yorkshire this Jubilee weekend.

One of only five stores of its kind so far in the UK, the White Rose New Look store opened its doors with 100 goodies bags full of New Look products up for grabs to the first shoppers through the doors.

Fiona Armitage, store manager at the New Look White Rose store, says: "We are so excited to bring the new concept store to our faithful White Rose shoppers. The new concept store is being rolled out across the UK but we are one of the first stores, and the only store in Yorkshire, so far to receive the brand new look. I can't wait for people to enjoy the new shopping experience.

"We knew people would be excited about our re-launch but we were completely blown away by just how many people were queuing outside."

The store is four times the size of the old shop and now measures 11,500sq ft. It boasts an increased womenswear, lingerie, accessories, footwear and a concessions section and will carry menswear, maternity and its Inspire range, which is available in sizes 18 - 26, for the first time at White Rose.

Additional staff have also been recruited to man the new store and the team has grown from 30 to 64-strong.

Nikki Appleton, marketing manager at White Rose, adds: "We're always looking to deliver new and improved shopping experiences to our shoppers and to be one of the first centres in the UK to have a New Look concept store is phenomenal news."