Boxing Scotland looked to Beattie for a knockout campaign in the crucial build-up to the Glasgow 2014 Commonwealth Games that would serve to cement its growing media profile as a true sporting heavyweight and turn its many burgeoning stars into household names.
Beattie delivered hard-hitting results that championed key group successes by harnessing the power of traditional and digital media channels, in turn bolstering Boxing Scotland’s reputation as a consistent developer of internationally recognised talent. We masterminded an exciting social media campaign that drove ticket sales, energised Boxing Scotland’s expanding audience, and helped to make national stars of gold medal winners Charlie Flynn, Josh Taylor, and more. In-depth profiling work aimed to ensure that its collective voice was catapulted to the forefront of the news agenda for the duration of the 2014 Games and that momentum was retained way beyond.
Beattie weighed in with consistently strong national coverage that highlighted Boxing Scotland’s globally-recognised medal successes and key emerging talents, while transforming it into a commanding sporting presence in the media. We also helped its equal opportunities campaign pack a real punch by engaging in meaningful, thought-provoking debate, stimulated wide interest in its fresh push for male and female honours in the run-up to the 2018 Gold Coast Games, and formulated an engaging long-term strategy that aimed to harness public and private sector stakeholders, securing the long-term future of the sport and its huge growth ambitions.
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