Christmas with Cartwright & Butler
Christmas is a busy, highly competitive period during which new and established brands alike can find it challenging to stand out from the crowd. Luxury hamper brand, Cartwright and Butler, wanted to ensure their messaging resonated to consumers through the festive clatter.
We were thereby approached to support website traffic and ecommerce sales with digital advertising activity and PR support during the festive peak sales period.
Working hard to build on their previous commercial successes, we produced an integrated digital strategy that assimilated with the organic social marketing activity that Cartwright & Butler carry out themselves as well as PR activity carried out by Beattie in order to deliver a smooth user journey across all brand touch points.
We worked closely with the internal marketing team at Cartwright & Butler to identify key messaging, goals and objectives for ongoing activity and their Christmas campaign.
From there, a robust integrated digital marketing strategy was created to enable Cartwright & Butler to reach key target audiences with tailored messages at each stage of the purchasing journey from awareness through to conversion.
The strategy focused on social advertising across Facebook and Instagram. Activating the campaign, we utilised a range of placements and mobile-first advert formats to maximise awareness and conversions among a wide range of audience segments.
Our targeted social advertising strategy facilitated a 101% uplift in website traffic during the holiday season compared to the previous year. This also resulted in a 99% increase in revenue and a 94% increase in transactions compared to the previous year.
Though a long-established brand, Cartwright & Butler had limited digital audience data. Beyond their commercial impact, our digital activity provided the client with valuable learnings including user demographics, location and behaviour which they have since utilised to increase campaign efficiency and effectiveness.
Our paid social activity directly generated over 150 purchases and over £11,000 revenue from an investment of £4,000. Every key campaign performance metric exceeded Cartwright & Butler’s targets and the client has been very satisfied with the results delivered.