As part of an integrated strategy, combining PR and digital marketing, we were tasked with creating a socially active network with both their existing parents and potential customers. A nationwide tour on the Huggies Pull-Ups Bus generated headlines and social chat across the country.
Introducing Huggies to parents through a targeted cross-channel digital outreach, our team aligned with Huggies to drive the ‘Huggies Club’ online and recruit them as digital ambassadors. With an innovative content development plan and creative incentives designed to amplify engagement.
The team increased Huggies social community volume by more than 300% as well as attracting blogger advocates and celebrity followers.