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Beattie works with the IFB to raise the profile of the organisation and its members amongst key decision makers in the media and in UK Government.

What we did

The IFB is the UK’s family business organisation, supporting and promoting the UK family-owned business sector through events, networking, representation, thought leadership and research. 

Its large network of progressive family businesses – from small regional firms to some of the largest UK-based multi-nationals – engage in a trusted environment to share experiences, learn lessons from peers and work together for the benefit of the sector.

We embarked on a proactive media strategy to field Director General, Mark Hastings, as an expert  spokesperson, harnessing every available traditional and digital media channels to gain coverage.

Results

We secured impactful coverage across a range of national and sector media, including The Times, Radio 4 and Marketing Week, as well as highlighting key conference events and engagement with senior politicians.

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