0800 612 9890

Specsavers has a reputation for working with some of the biggest specs wearing stars, and the latest addition to their stable of designers is no exception.

WHAT WE DID

Specsavers has a reputation for working with some of the biggest specs wearing stars, and the latest addition to their stable of designers is no exception.

Having brokered a deal with global style icon Kylie Minogue, expectation for her self-designed collection was high, and PR was identified as a leading communications channel.

A high fashion product showcase launched the collection to media, and while time was limited with the pop princess, fabulous content developed with Kylie’s creative team gave the press plenty to talk about.

Results

Coverage KPIs were smashed in just weeks, with every target title featuring the launch, across broadcast, print, digital and social.

Sales targets have been similarly surpassed, proving the right celebrity partnership can truly benefit the bottom line.

How can we help you?

Call 0800 612 9890

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