Following a hugely successful campaign we put La Redoute back on the fashion map.
Following a hugely successful campaign to put La Redoute back on the fashion map, our team of fashionistas decided the next step in brand-progression was to harness the power of social media by branching into the blogger-sphere, driving online coverage and making sure La Redoute was on everyone’s wish list.
Through an insight-led blogger ambassador campaign our fashion teams based in Leeds and London worked alongside some of the most influential online faces to create beautiful and engaging content throughout the AW16 season, with the end goal of encouraging consumers to put La Redoute’s affordable French style in their wardrobes and homes.
In our brand ambassadors campaign we worked alongside with five key bloggers, including Erica Davies and Hannah Gale. They helped us generate amazing results as we delivered a reach of 7,916,776 with an additional 1,378 social mentions and over 1.2m clicks back to the La Redoute site.
One of many outstanding commercial successes was ‘The Rug’ which sold out completely, again and again with coverage in a host of key fashion titles including Grazia and Good Housekeeping and headlines in a string of newspapers including The Sun.