The Refectory Kitchen & Terrace and Chapter House bar are new dining and drinking destinations, at the heart of historic York. It's the result of a multi-million pound investment at The Royal York Hotel. We used PR, community relations and social media to put the venues firmly on the foodie map.
The team has used its little black book of influential contacts to showcase the distinctive new offer featuring fresh, locally sourced, seasonal produce in The Refectory, and craft ales and signature cocktails in Chapter House. Beattie has both initiated and supported VIP launch events, local business showcases, foraging trips, blogger masterclasses and press reviews.
The launch campaign has so far secured 24 pieces of coverage across key Yorkshire titles including York’s popular daily newspaper The Press, Yorkshire Post and Yorkshire Life. A number of influential blogger reviews are also in the bag, the most notable being award-winning Katie Portman, author of Pouting in Heels.