Vue - Star Wars: The Force Awakens Orchestra.
The Star Wars franchise is a firm favourite with fans, and each release is more hotly-anticipated than the last.
Tasked with increasing footfall and generating widespread regional coverage of the premiere, we organised for orchestras to play the Star Wars soundtrack in Vue cinema foyers across the UK for fans to enjoy whilst waiting for their tickets.
The premiere achieved blanket coverage across the UK, including online coverage on The Sun, and broadcast coverage on both ITV and the BBC. Major radio stations also picked up on the event, as well as regional press across the country.
The orchestra also went down well with Star Wars fans, describing it as the perfect build-up to the latest film!